Average Ratings 939 Ratings
Average Ratings 2 Ratings
Description
CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.
Description
NiCE CXone Mpower is a comprehensive AI platform built to transform customer experience operations. It brings together automation, agentic AI, analytics, and orchestration into one unified CX solution. The platform is designed to move organizations from reactive service to proactive, AI-driven engagement. AI agents handle customer intents end to end, reducing effort for both customers and agents. NiCE synthesizes real customer conversations to identify high-impact automation opportunities. Its cloud-native architecture supports scalability, reliability, and enterprise-grade security. Businesses can integrate their existing tools using low-code and no-code capabilities. Real-time and historical insights help leaders make faster, data-driven decisions. The platform supports voice, digital, and self-service channels with AI-enhanced interactions. NiCE CXone Mpower enables organizations to deliver consistent, high-quality experiences at scale.
API Access
Has API
Yes
API Access
Has API
Yes
Integrations
Gong
Yes
Salesforce
Yes
Zendesk
Yes
Adobe Marketo Measure
Yes
CA Flowdock
Yes
Cherwell Software
No
Cognigy.AI
No
Creovai
No
DenGro
Yes
Drift
Yes
Integrations
Gong
Yes
Salesforce
Yes
Zendesk
Yes
Adobe Marketo Measure
No
CA Flowdock
No
Cherwell Software
Yes
Cognigy.AI
Yes
Creovai
Yes
DenGro
No
Drift
No
Pricing Details
$79 per month
All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses.
Discounts up to 20% off for annual agreements.
Discounts up to 20% off for annual agreements.
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
CallTrackingMetrics
Founded
2012
Country
United States
Website
www.ctm.com
Vendor Details
Company Name
NiCE
Founded
1986
Country
United States
Website
www.nice.com
Product Features
Call Center
Blended Call Center
Yes
Call Logging
Yes
Call Recording
Yes
Call Scripting
Yes
Campaign Management
Yes
Database
No
Escalation Management
Yes
IVR / Voice Recognition
Yes
Inbound Call Center
Yes
Manual Dialer
Yes
Outbound Call Center
Yes
Predictive Dialer
No
Progressive Dialer
No
Queue Management
Yes
Real-time Chat
Yes
Reporting/Analytics
Yes
Call Recording
Archiving
Yes
Call Sharing
Yes
Distributed Call Recording
No
Event Triggered Recording
Yes
File Transfer
No
Instant Retrieval
No
On-Demand Recording
No
Recording Bookmarking
No
Scheduled Recording
No
Screen Activity Recording
No
Video Call Recording
No
Call Tracking
CRM
Yes
Call Log
Yes
Call Recording
Yes
Call Routing
Yes
Caller Identification
Yes
Campaign Management
Yes
Conversion Tracking
Yes
IVR / Voice Recognition
Yes
Keyword Tracking
Yes
Conversation Intelligence
AI Insights
Yes
Account Health Alerts
No
Call Analytics
Yes
Call Recording
Yes
Call Recording Cloud Storage
Yes
Call Snippets
Yes
Call Transcription
Yes
Call/Meeting Sharing
No
Sales Coaching
Yes
Topic Tags
No
Topic-Based Analytics
No
Video Conferencing Analytics
No
Win/Loss Analysis
No
IVR
Call Center
Yes
Call Logging
Yes
Call Recording
Yes
Call Routing
Yes
Multiple Scripts
Yes
Phone Key Input
Yes
Survey Management
No
Text to Speech
Yes
Voice Customization
Yes
Voice Mail
Yes
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
No
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes
Softphone
Audio / Video Conferencing
Yes
Call Logging
Yes
Call Recording
Yes
Call Transfer
Yes
Caller Identification
Yes
Chat / Messaging
Yes
Contact Management
Yes
Fax Management
Yes
Speech Analytics
Automatic Transcription
Yes
Call Center Management
No
Call Recording
Yes
Customer Experience Management
No
Data Security
No
Natural Language Processing
Yes
Predictive Analytics
No
Self-Service Search
No
Sentiment Analysis
Yes
Surveys & Feedback
No
Product Features
Auto Dialer
Call Center Management
Yes
Call Recording
Yes
Call Reporting
Yes
Call Scripting
Yes
Lead Management
Yes
Power Dialer
Yes
Predictive Dialer
Yes
Preview Dialer
Yes
Progressive Dialer
Yes
Surveys
Yes
Call Center
Blended Call Center
Yes
Call Logging
Yes
Call Recording
Yes
Call Scripting
Yes
Campaign Management
Yes
Database
No
Escalation Management
Yes
IVR / Voice Recognition
Yes
Inbound Call Center
Yes
Manual Dialer
Yes
Outbound Call Center
Yes
Predictive Dialer
Yes
Progressive Dialer
Yes
Queue Management
Yes
Real-time Chat
Yes
Reporting/Analytics
Yes
Call Recording
Archiving
Yes
Call Sharing
Yes
Distributed Call Recording
Yes
Event Triggered Recording
Yes
File Transfer
Yes
Instant Retrieval
Yes
On-Demand Recording
Yes
Recording Bookmarking
Yes
Scheduled Recording
Yes
Screen Activity Recording
Yes
Video Call Recording
Yes
Customer Service
Alerts / Escalation
Yes
Appointment Management
Yes
Call Center Management
Yes
Email Management
Yes
Knowledge Base
Yes
Live Chat
Yes
Performance Metrics
Yes
Queue Management
Yes
Self Service Portal
Yes
Social Media Integration
Yes
Surveys & Feedback
Yes
Virtual Assistant
Yes
Workflow Management
Yes
Help Desk
Alerts / Escalation
Yes
Automated Routing
Yes
Community Forums
Yes
Customizable Branding
Yes
Document Storage
No
Email Integration
Yes
IT Asset Management
No
Incident Management
Yes
Interaction Tracking
Yes
Knowledge Base
Yes
Known Issue Management
Yes
Live Chat
Yes
Multi-Channel Communication
Yes
Multiple Brands / Products
Yes
Network Monitoring
Yes
Real-time Chat
Yes
Self Service Portal
Yes
Service Level Agreement (SLA) Management
Yes
Ticket Management
Yes
IVR
Call Center
Yes
Call Logging
Yes
Call Recording
Yes
Call Routing
Yes
Multiple Scripts
Yes
Phone Key Input
Yes
Survey Management
Yes
Text to Speech
Yes
Voice Customization
Yes
Voice Mail
Yes
Knowledge Management
Artificial Intelligence (AI)
No
Cataloging / Categorization
No
Collaboration
No
Content Management
No
Decision Tree
No
Discussion Boards
No
Full Text Search
No
Knowledge Base Management
No
Self Service Portal
No
Predictive Dialer
Call Monitoring
Yes
Call Recording
Yes
Call Results
Yes
Call Transfer
Yes
Callback Scheduling
Yes
Campaign Specific Caller ID
Yes
Contact Management
Yes
FCC Compliance
Yes
FTC Compliance
Yes
Lead Capture
Yes
Lead Management
Yes
Telephony
Auto-Dialer
Yes
Call Center Management
Yes
Call Monitoring
Yes
Contact Management
Yes
IVR / Voice Recognition
Yes
Inbound Reporting
Yes
Outbound Reporting
Yes
Predictive Dialer
Yes
Telemarketing Management
Yes
VoIP
Yes
Voice & Data Integration
Yes
Workforce Management
Budgeting & Forecasting
Yes
Contractor Management
Yes
Employee Lifecycle Management
Yes
Labor Projection
Yes
Performance Appraisal
Yes
Recruiting Management
Yes
Scheduling
Yes
Skills Tracking
Yes
Time & Attendance
Yes
Variable Workforce
Yes
Workforce Optimization (WFO)
Interaction Analytics
No
Liability Recording
No
Performance Management
No
Quality Management
No
Real-time Guidance
No
Reporting
No
Speech Analytics
No
Surveying
No
Workforce Management
No
eLearning
No
