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ease
features
design
support

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Description

Bloom tracks your true ecommerce profit after ads, shipping, COGS, transaction fees, refunds, and operating expenses, so you stop relying on vanity metrics and see which products, campaigns, and channels actually drive profit. Track financial performance across products, orders, countries, ad campaigns, and email campaigns, drilling into Product Intelligence, Country Profits, and Email Profits to understand exactly where profit comes from and where it leaks. Build custom dashboards tailored to your business to surface the metrics that matter most, all in one clean view. View a detailed Profit & Loss table with a toggle to switch between Shopify and Amazon revenue, or see them separately, and measure ROAS, POAS, Contribution Margin, and Net Profit from a single dashboard. Connect Google Ads, Meta Ads, TikTok, Pinterest, and Snapchat to see which channels bring profitable customers, not just clicks, and connect Klaviyo, Mailchimp, and Omnisend to see email profits per campaign. Use multi-touch attribution to understand the complete customer journey and accurately track campaign performance across channels, then apply custom cost rules based on product, quantity, country, shipping zone, and operational expenses to calculate true profit with precision. Get profit insights in Email and Slack, including scheduled Slack summaries, to quickly spot wasted ad spend, declining margins, underperforming products, scaling opportunities, and hidden profit leaks. Connect Bloom to Claude or ChatGPT via MCP to query your profit data in natural language. Whether you run one Shopify store or many, stop guessing and start scaling what actually makes money.

Description

Odyssey serves as a multi-touch attribution tool that seamlessly connects with your Google Analytics, offering valuable insights into the actual effectiveness of your marketing channels. By leveraging the actionable insights provided by Odyssey, you can enhance your online marketing performance significantly. The tool meticulously analyzes each traffic source, delivering tailored ad spend recommendations for every advertisement. By comparing these suggestions with your current expenditures, you can uncover potential opportunities and identify any bottlenecks in your strategy. To begin utilizing Odyssey, all you require is access to Google Analytics. It effectively utilizes your raw click data from Google Analytics, enabling you to gain practical insights. Integration with all your marketing channels is straightforward, allowing you to assess the incremental value contributed by each channel at every level. Recognizing that customers interact with multiple devices, our attribution model is specifically optimized for this reality. By utilizing all available data, Odyssey constructs a comprehensive view of the full customer journey, incorporating cross-device attribution. Consequently, you receive a holistic perspective of the customer journey, all presented in a single, cohesive view, empowering you to make informed marketing decisions.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Shopify Yes 
Facebook No 
Google Analytics No 
Instagram No 
WooCommerce No 

Integrations

Shopify Yes 
Facebook Yes 
Google Analytics Yes 
Instagram Yes 
WooCommerce Yes 

Pricing Details

$20/month
Free Trial Yes 
Free Version No 

Pricing Details

$250 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Dayspring Technologies

Founded

2013

Country

India

Website

dayspring.tech/

Vendor Details

Company Name

Odyssey

Founded

2016

Country

Netherlands

Website

odysseyattribution.co

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

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