Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Be Addy provides a user-friendly dashboard designed for managing your multi-channel media strategy effectively. More crucially, it emphasizes developing a comprehensive strategy rather than merely focusing on individual campaigns. We assist you in establishing your marketing layers, distributing budgets across various channels, and defining key performance indicators (KPIs). With our platform, you gain control over scheduling, while we offer insights into the most effective media mix, working alongside your digital team to enhance the return on investment (ROI) for each media plan. You can craft your multi-channel media strategy by integrating your allocated budget and creating campaigns through Be Addy. This streamlined approach allows you to manage everything from a single, intuitive dashboard. Plan your online media initiatives for the entire year, allocate your budgets to specific channels, and predict your expenditures confidently. Moreover, you can save your media plan as a reusable template for future campaigns, ensuring efficiency and consistency in your marketing efforts moving forward. With Be Addy, you are empowered to take charge of your media strategy like never before.
Description
ZypTV serves as a programmatic platform designed specifically for media buyers, facilitating the connection between streaming TV advertisers and their local audiences across various screens. This platform supports both local and national brands that play vital roles in our daily lives, enriching the communities and neighborhoods we inhabit. Through ad-supported local news and entertainment content, ZypTV enables users to engage with the businesses that are integral to their communities. By integrating the capabilities of a demand-side platform, ZypTV enhances the reach and effectiveness of traditional local media, allowing local businesses to effectively connect with their customer base. The evolution of streaming TV has significantly transformed consumer behavior, empowering local broadcast media with the advantages of digital advertising. However, executing local programmatic streaming TV presents unique challenges due to the enormous scale and automation needed to manage thousands of small, geo-targeted campaigns simultaneously, showcasing the complexity and innovation required in this space. This dynamic environment underscores the importance of adapting to new technologies to meet the needs of both advertisers and consumers.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Be-Addy!
Country
Netherlands
Website
www.be-addy.com
Vendor Details
Company Name
ZypMedia
Country
United States
Website
www.zypmedia.com
Product Features
Ad Server
A/B Testing
No
Ad Inventory Management
No
Ad Optimization
Yes
Banner Management
No
Conversion Tracking
No
Mobile Ad Serving
No
Native Ad Serving
No
Newsletter / Email Ad Serving
No
Referrals / Affiliates
No
Rich Media Ad Serving
No
Video Ad Serving
No
Marketing Planning
Budgeting & Forecasting
No
Collaboration
No
Flowchart
No
Goal Setting / Tracking
No
Marketing Calendar
No
Media Planning
No
Predictive Analytics
No
Presentation Tools
No
Project Tracking
No
Spend Management
No
Product Features
Ad Server
A/B Testing
No
Ad Inventory Management
No
Ad Optimization
No
Banner Management
No
Conversion Tracking
No
Mobile Ad Serving
No
Native Ad Serving
No
Newsletter / Email Ad Serving
No
Referrals / Affiliates
No
Rich Media Ad Serving
No
Video Ad Serving
No