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Description
It is the sole demand-side platform that integrates search, social, and site direct functionalities through a unified interface. Basis DSP provides users with access to a comprehensive programmatic ecosystem filled with inventory, audiences, and datasets, along with the capability to plan, purchase, and oversee campaigns effectively. This platform combines end-to-end process automation with programmatic digital media planning and execution. Its seamless interoperability with search, social, and ad server platforms allows media professionals to devise and implement robust digital media strategies. The billing automation feature within Basis DSP simplifies the reconciliation of delivery metrics and streamlines the creation and payment of invoices. Additionally, users can plan, negotiate, and monitor custom private marketplace offerings across a vast array of premium publishers without needing to exit the Basis platform. By leveraging the advanced artificial intelligence engine of Basis, users can enhance campaign outcomes—opting for either algorithmic or machine learning optimizations that automatically interpret data for better decision-making. This all-in-one solution revolutionizes the way media professionals approach campaign management and execution.
Description
The way we shop has changed forever. We discover, consumers are comfortable moving between physical and online spaces to discover new product, compare prices, make returns, and shoppers look to influencers and experts more than ever before to evaluate a products attributes and fit for themselves. Commerce Media is the fastest-growing advertising channel today. It is also the fourth biggest wave in Digital Advertising after display, search, social. Criteo, the world's largest Commerce Media Company, offers a suite of advertising products that connects retailers, brands and publishers with high-value shoppers in-market, and consumers with products they will love.
Our Commerce Media Platform includes the following:
*C-Growth : A performance marketing platform designed for DTCs and Ecommerce sites
*C-Yield : A retail media monetization tool for global retailers
*C-Max : a retail media DSP designed for brands and agencies
*C-Grid - A SSP focused on commerce for media owners
API Access
Has API
No
API Access
Has API
No
Integrations
Supermetrics
Yes
Causal
No
Confect
No
Datahive360
No
DinMo
No
Faraday
No
FuseCommander
No
Ikigai
No
Improvado
No
LogiCommerce
No
Integrations
Supermetrics
Yes
Causal
Yes
Confect
Yes
Datahive360
Yes
DinMo
Yes
Faraday
Yes
FuseCommander
Yes
Ikigai
Yes
Improvado
Yes
LogiCommerce
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$0.01
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Basis
Country
United States
Website
basis.com/technology/dsp/
Vendor Details
Company Name
Criteo
Founded
2005
Country
France, NYC, London, Tokyo, Barcelona
Website
www.criteo.com
Product Features
Product Features
Predictive Analytics
AI / Machine Learning
Yes
Benchmarking
Yes
Data Blending
Yes
Data Mining
Yes
Demand Forecasting
Yes
For Education
No
For Healthcare
No
Modeling & Simulation
No
Sentiment Analysis
Yes
Retargeting
A/B Testing
No
Audience Targeting
No
Behavioral Targeting
No
Conversion Tracking
No
Geo Targeting
No
Mobile Retargeting
No
Personalization
No
Recommendation Engine
No
Social Media Retargeting
No
Social Media Advertising
Ad Buying
No
Ad Creation
No
Bulk Advertising
No
Campaign Management
No
Collaboration Tools
No
Comment / Reply Moderation
No
Digital Asset Management
No
Reporting / Analytics
No
Retargeting
No
Roles / Permissions
No
