Compare AvidTrak vs. ZCloud

AvidTrak is the preferred call tracking solution for advertisers in Search, Display, and Print media. It was developed to address the challenges of offline conversion tracking that many clients encountered. With our extensive knowledge and expertise in internet and PPC advertising, we have designed a call tracking solution specifically for industry professionals. By utilizing AvidTrak's tracking software and provided numbers, you can monitor phone calls originating from all your marketing channels, including Search, Social, Display, and Print. For enterprises, our platform allows you to use your own numbers and minutes, significantly reducing call tracking expenses. Take advantage of Dynamic Phone Number Insertion to identify which PPC keywords are most effective at generating phone call leads. Additionally, our Conversion Path Report helps you determine which web pages resonate with your audience and lead to calls. You can also record incoming phone conversations and easily access them on any device, enhancing your ability to improve customer interactions. This comprehensive approach ensures you stay informed and equipped to optimize your advertising strategies effectively.

The audio recording system is capable of monitoring and capturing data from various telephony platforms, VoIP systems, and any audio streams that utilize SIP and RTP protocols. This solution can be implemented on your organization's servers, or alternatively, audio traffic can be routed through a VPN tunnel to be recorded on our dedicated servers. The system ensures that recordings persist even during network disruptions, automatically uploading the files once the connection is restored. Multiple monitors can be recorded simultaneously, regardless of their positions or orientations, and during playback, these aspects are utilized to replicate the view as perceived by the agent. Each monitor is saved as a separate file, providing flexibility for playback speed and integration options. Users can create an unlimited number of custom forms, with each form capable of containing multiple categories, and each category can house numerous questions. Additionally, questions and categories can be shared across different forms, which not only promotes consistency in inquiries but also facilitates the ability to report on similar metrics across various datasets. This flexibility makes it easier to tailor the recording and reporting process to meet specific organizational needs.