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ease
features
design
support

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Description

Aurora is an innovative market research platform designed to enhance efficiency and deliver exceptional insights to businesses of any scale, no matter their level of expertise in research. Gone are the days when business leaders had to depend on intuition or sift through countless search results; they can now quickly access accurate, real-time information to inform their choices. This tool uniquely integrates reliable data with GenAI within a user-friendly interface, making it accessible for startups, small to medium-sized businesses, and investors. What distinguishes Aurora is its commitment to transparency, as it offers clear calculations, citations for data sources, and outlines the assumptions behind its models, ensuring users are always informed. Currently, their flagship product is a market sizing tool utilized by both startups and venture capitalists, with plans for rapid expansion into additional features such as competitive intelligence, audience segmentation, and persona development. With a focus on empowering users, Aurora is set to redefine how businesses approach market research and decision-making.

Description

Gain immediate access to a vast and expanding reservoir of consumer insights. With continuous audience research involving more than 24 million panelists across 55 different markets, we refer to this as living data. This dynamic, interconnected intelligence consistently adapts and grows. Uncover the thoughts, emotions, actions, and purchasing behaviors of your audience from yesterday, five years ago, and today. Obtain actionable insights from your audience through a range of resources, from syndicated data and comprehensive custom research to quick surveys and polls. Arm yourself with the essential knowledge needed to create more effective campaigns. With a global network of over 24 million registered panelists, YouGov enables you to construct the most detailed understanding of your customers' intricate lives. Our innovative solutions empower some of the world’s most esteemed brands, media companies, and agencies to better investigate, strategize, implement, and monitor their marketing endeavors. Moreover, YouGov is dedicated to continuously being the largest, most representative, and most interconnected proprietary panel available in the market, ensuring that our clients always have the edge in understanding consumer behavior.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Crypto Backoffice

Integrations

Crypto Backoffice

Pricing Details

$19.99 monthly
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Aurora

Founded

2024

Country

United States

Website

tryaurora.io

Vendor Details

Company Name

YouGov

Country

United Kingdom

Website

business.yougov.com

Product Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

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Alternatives

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