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ease
features
design
support

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Description

Audigent stands out as a premier platform focused on data activation, curation, and identity solutions. By utilizing innovative technology that emphasizes privacy-compliant first-party data, it significantly improves media addressability and monetization on a large scale, all while completely avoiding cookie reliance. As a pioneer among data curation platforms, Audigent utilizes its unique identity solution, Hadron ID™, to transform the programmatic advertising field. Its advanced offerings, including SmartPMP™ and ContextualPMP™, utilize artificial intelligence and machine learning to provide consumer-safe data bundled with high-quality inventory at scale. Recognized by some of the largest brands and global media agencies, Audigent manages over 100,000 campaigns each month. Its data solutions, which are verified and opt-in, are instrumental in generating revenue for prominent publishers and partners like Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and many others. This commitment to innovation and effectiveness solidifies Audigent's role as a key player in the evolving advertising ecosystem.

Description

Facilitate rapid and secure data sharing by creating an engaging marketplace that allows users to access data with assurance. Promote the responsible distribution of verified data products that drive analytical and AI efforts. Empower teams to independently discover, request, and assess pertinent data through self-service capabilities. Ensure that trusted data sharing is automated in compliance with governance standards. Distribute and highlight curated datasets, AI/ML models, and pipelines from a diverse array of sources. Enhance efficiency by streamlining processes from ordering to delivery while providing easy tracking of operational metrics. Foster improved data literacy through actionable insights and reviews, guiding users on optimal data-driven decisions. Use communication tools like chat, reviews, alerts, and user ratings to share insights and foster collaboration among teams across the organization. A data-sharing marketplace serves as a crucial link between data providers and consumers, allowing for seamless access to valuable information. Such a marketplace empowers organizations to swiftly locate, comprehend, trust, and utilize relevant data through automated processes, ultimately enhancing decision-making capabilities. By bridging the gap between data supply and demand, it cultivates a culture of data-driven innovation and collaboration.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Audigent, a part of Experian

Founded

2016

Country

United States

Website

audigent.com

Vendor Details

Company Name

Informatica

Founded

1993

Country

United States

Website

www.informatica.com/products/data-governance/cloud-data-marketplace.html

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Alternatives

Alternatives

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