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Description
Audigent stands out as a premier platform focused on data activation, curation, and identity solutions. By utilizing innovative technology that emphasizes privacy-compliant first-party data, it significantly improves media addressability and monetization on a large scale, all while completely avoiding cookie reliance. As a pioneer among data curation platforms, Audigent utilizes its unique identity solution, Hadron ID™, to transform the programmatic advertising field. Its advanced offerings, including SmartPMP™ and ContextualPMP™, utilize artificial intelligence and machine learning to provide consumer-safe data bundled with high-quality inventory at scale. Recognized by some of the largest brands and global media agencies, Audigent manages over 100,000 campaigns each month. Its data solutions, which are verified and opt-in, are instrumental in generating revenue for prominent publishers and partners like Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and many others. This commitment to innovation and effectiveness solidifies Audigent's role as a key player in the evolving advertising ecosystem.
Description
Facilitate rapid and secure data sharing by creating an engaging marketplace that allows users to access data with assurance. Promote the responsible distribution of verified data products that drive analytical and AI efforts. Empower teams to independently discover, request, and assess pertinent data through self-service capabilities. Ensure that trusted data sharing is automated in compliance with governance standards. Distribute and highlight curated datasets, AI/ML models, and pipelines from a diverse array of sources. Enhance efficiency by streamlining processes from ordering to delivery while providing easy tracking of operational metrics. Foster improved data literacy through actionable insights and reviews, guiding users on optimal data-driven decisions. Use communication tools like chat, reviews, alerts, and user ratings to share insights and foster collaboration among teams across the organization. A data-sharing marketplace serves as a crucial link between data providers and consumers, allowing for seamless access to valuable information. Such a marketplace empowers organizations to swiftly locate, comprehend, trust, and utilize relevant data through automated processes, ultimately enhancing decision-making capabilities. By bridging the gap between data supply and demand, it cultivates a culture of data-driven innovation and collaboration.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Audigent, a part of Experian
Founded
2016
Country
United States
Website
audigent.com
Vendor Details
Company Name
Informatica
Founded
1993
Country
United States
Website
www.informatica.com/products/data-governance/cloud-data-marketplace.html
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization