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Description
Assistant Coach is an innovative platform that utilizes artificial intelligence to streamline client management for online fitness and nutrition coaches. This advanced tool tackles one of the most labor-intensive aspects of coaching—assessing weekly client updates. Clients can easily upload progress images, body metrics, exercise logs, and lifestyle information via tailored forms. The AI efficiently identifies trends from these submissions, evaluates progress photos for visible improvements, creates customized coaching feedback, and highlights clients who require immediate attention. As a result, coaches receive a prioritized dashboard rather than being overwhelmed by unprocessed submissions. Among its features are a meal planning tool, a workout program creator with an extensive exercise library, goal tracking capabilities, coach notes, and a specialized client portal. This platform was developed by a former Google engineer who is also a certified fitness coach, ensuring both technical excellence and a deep understanding of coaching needs. Additionally, its user-friendly interface allows coaches to focus more on their clients and less on administrative tasks.
Description
Coachful is a CRM for coaching businesses, connecting the first enquiry with the work that follows. Forms, lead magnets, quizzes, booking pages and checkout funnels bring prospects into one place. Its customizable pipeline records source, stage, value and next steps, merges duplicate contacts, and launches email sequences or stage-based follow-ups.
A client profile combines intake answers, goals, habits, check-ins, program progress, session history, notes, files, signed agreements, invoices, payments and session credits. Engagement insights and Michelle’s AI briefings help coaches prepare for calls and recognize when someone needs support.
Coaches can schedule sessions, open video calls, send messages, assign programs or resources, update goals, send agreements and create invoices from the profile. Tags, segments and bulk actions organize the roster; client assignments and role-based permissions support teams. Changes carry through to the client’s branded portal and Coachful mobile app.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Claude
Codex CLI
Fathom
Fireflies.ai
Google Ads
Google Calendar
Meta Ads
Microsoft Outlook
Stripe
Zapier
Integrations
Claude
Codex CLI
Fathom
Fireflies.ai
Google Ads
Google Calendar
Meta Ads
Microsoft Outlook
Stripe
Zapier
Pricing Details
Free
Free for up to 15 clients
Free Trial
Free Version
Pricing Details
$49/month
Plans start at $29/month for limited customization and 5 clients, and go up to $99/month for unlimited clients and content automation, and $199/month for multiple coaches.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Assistant Coach
Founded
2025
Country
United Kingdom
Website
assistantcoach.fit
Vendor Details
Company Name
Coachful
Founded
2026
Website
www.coachful.co
Product Features
Fitness
Attendance Tracking
Billing & Invoicing
Check-In Manager
Class Management
Contract Management
Employee Management
Event Management
Inventory Management
Marketing Management
Membership Management
Point of Sale (POS)
Reservations Management
Product Features
Coaching
Appointment Scheduling
Billing & Invoicing
Business Coaching
Client Management
Goal Setting / Tracking
Life Coaching
Mentor/Coach Matching
Program Management
Progress Tracking
Sport Coaching