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Description

Arity stands out as a prominent data and analytics firm dedicated to enhancing transportation and mobility by delivering innovative insights and solutions. Established by The Allstate Corporation, Arity utilizes extensive knowledge in data science along with advanced technology to scrutinize driving behaviors and associated risks. The organization offers a range of tools and platforms designed to enable insurers, shared mobility providers, and various other entities to make informed decisions that lead to safer and more efficient travel experiences. By tapping into extensive data sourced from connected vehicles, mobile devices, and telematics, Arity aids businesses in improving customer engagement, fine-tuning pricing strategies, and minimizing operational risks. This unique approach not only benefits individual companies but also contributes to the overall advancement of mobility solutions in the industry.

Description

Utilize the robust consumer data offered by Experian marketing services to deepen your understanding of your clientele, foster new business opportunities, and facilitate meaningful interactions across various platforms. With ConsumerView, your business can elevate its performance by accessing a vast array of data attributes. This includes vital consumer demographics such as age, gender, marital status, the presence of children, and income levels. Moreover, life event triggers like becoming a new parent, moving into a new home, or relocating can provide critical insights. Automotive data reveals not only the types of vehicles consumers own but also their propensity to make future vehicle purchases. Additionally, highly predictive financial segments derived from Experian's comprehensive national consumer credit file provide area-level aggregated credit statistics. Furthermore, purchase data can shed light on previous buying behavior while forecasting future purchases across a multitude of product categories, alongside insights into consumer decision-making styles and their preferred channels of marketing communication. By leveraging these insights, businesses can tailor their strategies for optimal engagement and success.

API Access

Has API

API Access

Has API

Screenshots View All

No images available

Screenshots View All

Integrations

Experian Mosaic

Integrations

Experian Mosaic

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Arity

Founded

2014

Country

United States

Website

arity.com

Vendor Details

Company Name

Experian

Founded

1980

Country

United States

Website

www.experian.com/marketing/consumer-view

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Product Features

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Alternatives

Alternatives

Scarborough Reviews

Scarborough

Nielsen