Average Ratings 6 Ratings

Total
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support

Average Ratings 0 Ratings

Total
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Description

Apollo is an AI-driven sales platform that combines B2B data, prospecting, engagement, enrichment, and deal execution within a unified revenue workspace. Its business database helps sales and marketing teams identify companies and contacts using detailed targeting criteria and access verified email addresses and phone numbers. Outbound capabilities include automated multichannel sequences, cold calling, task prioritization, workflow automation, meeting scheduling, and email deliverability tools. Inbound tools can identify website visitors, capture leads, enrich records, score prospects, and route qualified opportunities to the appropriate representatives. Apollo’s data enrichment capabilities help organizations complete, cleanse, and update CRM records using current company and contact information. Deal execution features include meeting preparation, call recording, conversation intelligence, follow-up assistance, pipeline management, coaching, and sales analytics. AI functionality supports prospect research, prioritization, personalized outreach, meeting insights, and other repetitive sales workflows that would otherwise require manual work. Apollo also offers integrations, APIs, a Chrome extension, workflow automation, and an MCP interface for connecting its data and sales capabilities with other applications and AI systems. The platform is intended for sales development teams, account executives, marketers, revenue operations professionals, sales leaders, and founders that want to manage more of the revenue lifecycle from one system.

Description

Backstory is an AI sales intelligence and pipeline management platform that helps revenue organizations analyze opportunities, forecast outcomes, and determine what actions to take next. It integrates with CRMs, email systems, calendars, meeting platforms, and other sales tools to automatically capture customer interactions and connect activity to the appropriate accounts and deals. This automated activity capture reduces the need for representatives to manually log meetings, calls, contacts, and engagement data. Backstory uses AI to evaluate deal health, engagement patterns, historical wins, stakeholder coverage, potential bottlenecks, and other indicators that may affect close likelihood. Sales teams can identify at-risk opportunities, uncover growth potential, and understand why particular deals are more or less likely to progress. Stakeholder mapping shows who is involved in an opportunity and highlights missing contacts or relationship gaps that could influence the buying process. AI coaching and deal-specific recommendations provide sellers with suggested next steps based on buyer activity, deal context, and established sales patterns. Forecasting, renewals and retention analysis, pipeline management, and account activity intelligence give managers a broader view of current and future revenue performance. Backstory is designed for sales teams that want to make pipeline decisions using continuously updated engagement data rather than relying primarily on manual CRM updates and rep judgment.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Outreach Yes 
AstroFabric Yes 
Axiom.ai Yes 
Axon Data Engine Yes 
Exportli Yes 
Findymail Yes 
Google Chrome Yes 
Knock2 Yes 
Knolli Yes 
Mimasa AI Yes 
Nooks Yes 
Orthogonal Yes 
Orum Yes 
Rep.ai Yes 
SendGrid Yes 
Skarbe Yes 
Snitcher Yes 
Tapistro Yes 
Vector Yes 
Workers by Delos Yes 

Integrations

Outreach Yes 
AstroFabric No 
Axiom.ai No 
Axon Data Engine No 
Exportli No 
Findymail No 
Google Chrome No 
Knock2 No 
Knolli No 
Mimasa AI No 
Nooks No 
Orthogonal No 
Orum No 
Rep.ai No 
SendGrid No 
Skarbe No 
Snitcher No 
Tapistro No 
Vector No 
Workers by Delos No 

Pricing Details

$49/seat/month
Professional - $79/seat/month
Organization - $118/seat/month
Custom - Talk to Sales
Free Trial Yes 
Free Version Yes 

Pricing Details

$50 per user per month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Apollo.io

Founded

2015

Country

United States

Website

www.apollo.io

Vendor Details

Company Name

Backstory (People.ai)

Founded

2016

Country

United States

Website

www.backstory.ai/

Product Features

B2B Data

B2B Contact Data Yes 
B2B Intent Data Yes 
B2B Leads Data Yes 
B2B Marketing Data Yes 
Business Ownership Data No 
Company Data Yes 
Employee Data Yes 
Firmographic Data Yes 
Job Posting Data Yes 
Salary Data Yes 
Technographic Data Yes 

Call Recording

Archiving No 
Call Sharing No 
Distributed Call Recording No 
Event Triggered Recording No 
File Transfer No 
Instant Retrieval No 
On-Demand Recording No 
Recording Bookmarking No 
Scheduled Recording No 
Screen Activity Recording No 
Video Call Recording No 

Conversation Intelligence

AI Insights No 
Account Health Alerts No 
Call Analytics No 
Call Recording No 
Call Recording Cloud Storage No 
Call Snippets No 
Call Transcription No 
Call/Meeting Sharing No 
Sales Coaching No 
Topic Tags No 
Topic-Based Analytics No 
Video Conferencing Analytics No 
Win/Loss Analysis No 

Email Verification

Bulk Email Verification Yes 
Catch-all Server Detection No 
Disposable Email Detection Yes 
Domain Check No 
Mail Server Validation No 
Single Email Verification Yes 
Spam Trap Detection No 
Syntax Check No 

Inside Sales

Auto-Dialing Yes 
Call List Management Yes 
Call Recording Yes 
Campaign Management No 
Dashboard Yes 
Data Management Yes 
Lead Capture Yes 
Lead Distribution No 
Lead Scoring Yes 
Performance Management Yes 

Lead Generation

Contact Discovery Yes 
Contact Import/Export Yes 
Lead Capture Yes 
Lead Database Integration Yes 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation No 
Pipeline Management Yes 
Prospecting Tools Yes 
Visitor Identification No 

Lead Management

Activity Tracking Yes 
Campaign Management No 
Lead Capture Yes 
Lead Distribution No 
Lead Nurturing No 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management Yes 
Prospecting Tools Yes 
Source Tracking No 

Sales Acceleration

CPQ No 
Campaign Management No 
Dialer Yes 
Email Sequencing Yes 
Email Templates Yes 
Email Tracking Yes 
List Building Yes 
Meeting Scheduler Yes 
Predictive Analytics Yes 
Reporting Yes 
Sales Gamification No 
Sales Intelligence Yes 
Sales Workflow Management Yes 

Sales Enablement

Collaboration Yes 
Contact Management Yes 
Content Management Yes 
Document Management No 
Goals / Quota Management Yes 
Lead Management Yes 
Meeting Management Yes 
Performance Management Yes 
Presentation Management No 
Proposal Management No 
Territory Management Yes 
Training Management Yes 

Sales Engagement

CRM Integration Yes 
Call Scripts / Call Steps Yes 
Email Sequences Yes 
Email Tracking / Automation Yes 
Lead Management Yes 
Reporting / Analytics Yes 
Sales / Voice Dialer Yes 
Sales Automation Yes 
Search Yes 
Task Management Yes 
Templates Yes 
Workflow Management Yes 

Sales Intelligence

CRM Integration Yes 
Data Cleaning Yes 
Data Enrichment Yes 
Data Import/Export Yes 
Data Mining Yes 
Data Verification Yes 
Email Integration Yes 
Lead Scoring Yes 
List Building Yes 
Performance Management Yes 
Pipeline Management Yes 
Predictive Modeling/Analytics Yes 
Prospecting Tools Yes 
Reporting/Analytics Yes 
Sales Forecasting Yes 

Product Features

Account Planning

Account Segmentation No 
Account Tracker No 
Annual Account Plan No 
Communication Matrix No 
Competitor Stacking No 
Dashboard No 
Performance Metrics No 
Relationship Mapping No 
Trend Monitoring No 
White Space Analysis No 

Inside Sales

Auto-Dialing No 
Call List Management No 
Call Recording No 
Campaign Management No 
Dashboard Yes 
Data Management Yes 
Lead Capture Yes 
Lead Distribution No 
Lead Scoring No 
Performance Management Yes 

Revenue Intelligence

Actionable Insights No 
Alerts / Notifications No 
CRM Interactions No 
Call Scoring No 
Conversation Intelligence No 
Dashboard No 
Email/Message Interactions No 
Market Intelligence No 
Phone Call Interactions No 
Pipeline Visibility No 
Sales Coaching No 
Video Call Interactions No 

Revenue Operations

AI Insights No 
Account Health Dashboard No 
Automatic CRM Updates No 
Contact / Activity Tracking No 
RevOps Automation No 
Revenue Dashboard No 
Revenue Intelligence / Reporting No 
Sales Analytics No 
Sales Forecasting No 
Third-Party Data Aggregation No 

Sales Analytics

Collaboration Tools No 
Dashboards No 
Forecasting Analytics No 
Ideal Customer Profile (ICP) No 
Lead Analytics No 
Pipeline Management No 
Predictive Forecasting No 
Predictive Lead Scoring No 
Sales Intelligence Reporting No 

Sales Intelligence

CRM Integration No 
Data Cleaning No 
Data Enrichment No 
Data Import/Export No 
Data Mining No 
Data Verification No 
Email Integration No 
Lead Scoring No 
List Building No 
Performance Management No 
Pipeline Management No 
Predictive Modeling/Analytics No 
Prospecting Tools No 
Reporting/Analytics No 
Sales Forecasting No 

Sales Performance Management

Incentive Compensation Management (ICM) No 
Predictive Sales Analytics No 
Quota Management No 
Reporting / Analytics No 
Sales Coaching Analysis No 
Sales Gamification No 
Sales Performance Tracking No 
Sales Planning & Forecasting No 
Territory Management No 

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