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Description

Amplitude is an AI-powered digital analytics platform that enables organizations to understand customer behavior, optimize digital products, and drive business growth through actionable insights. It combines product analytics, web analytics, session replay, heatmaps, experimentation, feature management, guides, surveys, and data governance within one unified platform. The platform's AI features—including AI Agents, AI Feedback, AI Assistant, Amplitude MCP, and Agent Analytics—allow teams to ask questions in natural language, uncover user friction, monitor AI performance, and automate recurring analytical tasks. Amplitude integrates directly with popular AI coding assistants and development tools such as Claude, Cursor, GitHub Copilot, Windsurf, Replit, and Codex, allowing teams to access product insights without leaving their workflows. Product teams can quickly identify drop-off points, analyze customer journeys, and prioritize features based on real usage data. Marketing teams gain behavioral insights that improve acquisition, engagement, and customer lifetime value through personalized experiences and experiments. Engineering teams can safely release features using feature flags while measuring adoption and business impact. Strong data governance, integrations, privacy controls, and security features ensure organizations can trust the accuracy and consistency of their analytics. Amplitude helps businesses continuously analyze, optimize, experiment, and improve every stage of the customer experience with AI-driven decision support.

Description

Toucan, a customer-facing platform for analytics, empowers organizations to drive engagement and provide the best possible end-user experience. Toucan makes it simple, from data connections to the distribution and sharing of insights wherever they are needed. Toucan analytics are 3x more popular than the industry average. With hundreds of connectors, users can connect to any cloud-based or stored data. Data readiness features make data preparation easy for business people. They can perform tasks that would normally require an expert. Visualization can be described as "data storytelling", where every chart is accompanied with context, collaboration and annotation to help users understand the "why" behind their data. Finally, deployment and management are easy with one-touch deployment, from staging to production, easy embedding and publishing to any device.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon Redshift Yes 
Salesforce Yes 
Snowflake Yes 
Adobe Marketo Engage No 
Airship Yes 
Beamy No 
BusinessBANKER Yes 
Fivetran Yes 
Flagsmith Yes 
Gravity Data Yes 
Mode Yes 
MySQL No 
Peaka Yes 
SAP BusinessObjects Business Intelligence No 
SAP Cloud Platform No 
Seam AI Yes 
Singular Yes 
Updog Yes 
Visually Yes 

Integrations

Amazon Redshift Yes 
Salesforce Yes 
Snowflake Yes 
Adobe Marketo Engage Yes 
Airship No 
Beamy Yes 
BusinessBANKER No 
Fivetran No 
Flagsmith No 
Gravity Data No 
Mode No 
MySQL Yes 
Peaka No 
SAP BusinessObjects Business Intelligence Yes 
SAP Cloud Platform Yes 
Seam AI No 
Singular No 
Updog No 
Visually No 

Pricing Details

Free
Free Trial Yes 
Free Version Yes 

Pricing Details

Fully customized by use-case.

Pricing based on two parts: technological capabilities of the platform, and then on usage. “Usage” doesn’t mean “viewers” - it’s something that we define with our customers when we understand their exact use case.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux Yes 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Amplitude

Founded

2012

Country

United States

Website

amplitude.com

Vendor Details

Company Name

Toucan

Founded

2014

Country

United States

Website

saas.toucantoco.com/en/toucan-guided-analytics-free-trial

Product Features

Business Intelligence

Ad Hoc Reports No 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard No 
Data Analysis No 
Key Performance Indicators No 
Natural Language Generation (NLG) No 
Performance Metrics No 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators No 
Visual Analytics No 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Data Analysis

Data Discovery No 
Data Visualization No 
High Volume Processing No 
Predictive Analytics No 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling No 
Text Analytics No 

Mobile App Analytics

A/B Testing No 
Channel Attribution No 
Cohort Analysis Yes 
Funnel Analysis Yes 
In-App Events Tracking No 
Push Notifications No 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking No 

Product Analytics

Attribution No 
Automatic Data Capture No 
Churn Reporting No 
Customer Feedback Collection No 
Customer Guidance No 
Customer Journey Analytics No 
Data Export No 
Data History Retention No 
Data Labeling No 
Product Engagement Scoring No 
Real-Time Data Analysis No 
Touchpoint Analytics No 
User Segmentation No 

Web Analytics

Campaign Management No 
Conversion Tracking No 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking No 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Product Features

Business Intelligence

Ad Hoc Reports Yes 
Benchmarking No 
Budgeting & Forecasting Yes 
Dashboard Yes 
Data Analysis Yes 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics No 
Profitability Analysis Yes 
Strategic Planning No 
Trend / Problem Indicators Yes 
Visual Analytics Yes 

Dashboard

Annotations Yes 
Data Source Integrations Yes 
Functions / Calculations No 
Interactive Yes 
KPIs Yes 
OLAP Yes 
Private Dashboards Yes 
Public Dashboards Yes 
Scorecards No 
Themes No 
Visual Analytics Yes 
Widgets Yes 

Data Analysis

Data Discovery Yes 
Data Visualization Yes 
High Volume Processing No 
Predictive Analytics Yes 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling Yes 
Text Analytics No 

Data Visualization

Analytics Yes 
Content Management No 
Dashboard Creation Yes 
Filtered Views Yes 
OLAP Yes 
Relational Display Yes 
Simulation Models No 
Visual Discovery Yes 

Embedded Analytics

Ad hoc Query Yes 
Application Development Yes 
Benchmarking Yes 
Dashboard Yes 
Interactive Reports Yes 
Mobile Reporting Yes 
Multi-User Collaboration Yes 
Self Service Analytics Yes 
Streaming Analytics Yes 
Visual Workflow Management Yes 

Insight Engines

AI / Machine Learning Yes 
Augmented Analytics No 
Data Aggregation No 
Data Classification No 
Data Extraction No 
Data Source Connectors No 
Full Text Search No 
Intent Recognition No 
Multiple Data Sources No 
Search / Filter No 
Sentiment Analysis No 

Mobile App Analytics

A/B Testing No 
Channel Attribution No 
Cohort Analysis No 
Funnel Analysis No 
In-App Events Tracking Yes 
Push Notifications Yes 
Retention Tracking No 
Revenue Tracking No 
Uninstall Tracking No 

Reporting

Customizable Dashboard Yes 
Data Source Connectors Yes 
Drag & Drop Yes 
Drill Down Yes 
Email Reports No 
Financial Reports Yes 
Forecasting No 
Marketing Reports Yes 
OLAP Yes 
Report Export Yes 
Sales Reports Yes 
Scheduled / Automated Reports Yes 

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