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Description

Amplitude is an AI-powered digital analytics platform that enables organizations to understand customer behavior, optimize digital products, and drive business growth through actionable insights. It combines product analytics, web analytics, session replay, heatmaps, experimentation, feature management, guides, surveys, and data governance within one unified platform. The platform's AI features—including AI Agents, AI Feedback, AI Assistant, Amplitude MCP, and Agent Analytics—allow teams to ask questions in natural language, uncover user friction, monitor AI performance, and automate recurring analytical tasks. Amplitude integrates directly with popular AI coding assistants and development tools such as Claude, Cursor, GitHub Copilot, Windsurf, Replit, and Codex, allowing teams to access product insights without leaving their workflows. Product teams can quickly identify drop-off points, analyze customer journeys, and prioritize features based on real usage data. Marketing teams gain behavioral insights that improve acquisition, engagement, and customer lifetime value through personalized experiences and experiments. Engineering teams can safely release features using feature flags while measuring adoption and business impact. Strong data governance, integrations, privacy controls, and security features ensure organizations can trust the accuracy and consistency of their analytics. Amplitude helps businesses continuously analyze, optimize, experiment, and improve every stage of the customer experience with AI-driven decision support.

Description

Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics Yes 
Convert Experiences Yes 
Desktop.com Yes 
Freshpaint Yes 
Optimizely One Yes 
Peaka Yes 
Segment Yes 
Slack Yes 
Stackreaction Yes 
StarfishETL Yes 
1Flow Yes 
Airbyte Yes 
Bubblehouse Yes 
Calixa Yes 
Flagsmith Yes 
Kochava Yes 
Quest Yes 
RudderStack Yes 
Supaboard Yes 
Tableau Yes 

Integrations

Adobe Analytics Yes 
Convert Experiences Yes 
Desktop.com Yes 
Freshpaint Yes 
Optimizely One Yes 
Peaka Yes 
Segment Yes 
Slack Yes 
Stackreaction Yes 
StarfishETL Yes 
1Flow No 
Airbyte No 
Bubblehouse No 
Calixa No 
Flagsmith No 
Kochava No 
Quest No 
RudderStack No 
Supaboard No 
Tableau No 

Pricing Details

Free
Free Trial Yes 
Free Version Yes 

Pricing Details

$31 per month when paid yearly
$39 per month when paid monthly
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Amplitude

Founded

2012

Country

United States

Website

amplitude.com

Vendor Details

Company Name

Mouseflow

Founded

2010

Country

Denmark

Website

mouseflow.com

Product Features

Business Intelligence

Ad Hoc Reports No 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard No 
Data Analysis No 
Key Performance Indicators No 
Natural Language Generation (NLG) No 
Performance Metrics No 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators No 
Visual Analytics No 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Data Analysis

Data Discovery No 
Data Visualization No 
High Volume Processing No 
Predictive Analytics No 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling No 
Text Analytics No 

Mobile App Analytics

A/B Testing No 
Channel Attribution No 
Cohort Analysis Yes 
Funnel Analysis Yes 
In-App Events Tracking No 
Push Notifications No 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking No 

Product Analytics

Attribution No 
Automatic Data Capture No 
Churn Reporting No 
Customer Feedback Collection No 
Customer Guidance No 
Customer Journey Analytics No 
Data Export No 
Data History Retention No 
Data Labeling No 
Product Engagement Scoring No 
Real-Time Data Analysis No 
Touchpoint Analytics No 
User Segmentation No 

Web Analytics

Campaign Management No 
Conversion Tracking No 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking No 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Product Features

AB Testing

Audience Targeting No 
Campaign Segmentation No 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing No 
Split Testing No 
Statistical Relevance Analysis No 
Surveys No 
Test Scheduling No 
Visual Editor No 

Customer Feedback

Alerts / Notifications Yes 
Behavior Analytics Yes 
Bug Reports No 
Community Feedback Tools No 
Live Chat No 
Negative Feedback Management No 
Net Promoter Score (NPS) Yes 
Screenshot / Screen Capture No 
Surveys Yes 
User Testing Tools Yes 
Video Feedback No 
Visual Feedback Tools No 
Voice of the Customer (VoC) No 
Website Feedback Yes 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics Yes 
Collaboration Yes 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback Yes 
Templates No 

Heatmap

Behavioral Mapping Yes 
Dashboard No 
Dynamic Maps Yes 
Element Analytics Yes 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics Yes 

Session Replay

Eye Tracking No 
Form Analytics Yes 
Heatmaps Yes 
Mouse Tracking Yes 
Optimization Tools Yes 
Session Recording Yes 
Surveys Yes 
User Experience Analysis Yes 
User Feedback Yes 
Visitor Segmentation Yes 

UX

Animation No 
For Mobile Yes 
For Websites Yes 
Heatmaps Yes 
Prototyping No 
Screen Activity Recording Yes 
Unmoderated Testing No 
Usability Testing Yes 
User Journeys Yes 
User Research Yes 

Web Analytics

Campaign Management No 
Conversion Tracking Yes 
Form Analytics Yes 
Goal Tracking Yes 
Keyword Tracking No 
Multiple Site Management Yes 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking Yes 
Time on Site Tracking Yes 
User Interaction Tracking Yes 

Website Optimization Tools

Competitor Analysis No 
Content Management No 
Keyword Research Tools No 
Link Management No 
Performance Metrics Yes 
Problem Area Alerts Yes 

Alternatives

Alternatives

Segment Reviews

Segment

Twilio