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Description
Amplitude is an AI-powered digital analytics platform that enables organizations to understand customer behavior, optimize digital products, and drive business growth through actionable insights. It combines product analytics, web analytics, session replay, heatmaps, experimentation, feature management, guides, surveys, and data governance within one unified platform. The platform's AI features—including AI Agents, AI Feedback, AI Assistant, Amplitude MCP, and Agent Analytics—allow teams to ask questions in natural language, uncover user friction, monitor AI performance, and automate recurring analytical tasks. Amplitude integrates directly with popular AI coding assistants and development tools such as Claude, Cursor, GitHub Copilot, Windsurf, Replit, and Codex, allowing teams to access product insights without leaving their workflows. Product teams can quickly identify drop-off points, analyze customer journeys, and prioritize features based on real usage data. Marketing teams gain behavioral insights that improve acquisition, engagement, and customer lifetime value through personalized experiences and experiments. Engineering teams can safely release features using feature flags while measuring adoption and business impact. Strong data governance, integrations, privacy controls, and security features ensure organizations can trust the accuracy and consistency of their analytics. Amplitude helps businesses continuously analyze, optimize, experiment, and improve every stage of the customer experience with AI-driven decision support.
Description
Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling.
There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility.
This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.
API Access
Has API
Yes
API Access
Has API
No
Integrations
AccessOwl
Yes
Convert Experiences
Yes
DataUnlocker
Yes
Workers by Delos
Yes
Airship
Yes
Amazon S3
Yes
CloudZero
Yes
Discourse
No
Extole
Yes
Hightouch
Yes
Integrations
AccessOwl
Yes
Convert Experiences
Yes
DataUnlocker
Yes
Workers by Delos
Yes
Airship
No
Amazon S3
No
CloudZero
No
Discourse
Yes
Extole
No
Hightouch
No
Pricing Details
Free
Free Trial
Yes
Free Version
Yes
Pricing Details
$23 per month
Free for on-premise use
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
Yes
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
Yes
Mac
Yes
Linux
Yes
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Amplitude
Founded
2012
Country
United States
Website
amplitude.com
Vendor Details
Company Name
Matomo
Founded
2007
Country
New Zealand
Website
matomo.org
Product Features
Business Intelligence
Ad Hoc Reports
No
Benchmarking
No
Budgeting & Forecasting
No
Dashboard
No
Data Analysis
No
Key Performance Indicators
No
Natural Language Generation (NLG)
No
Performance Metrics
No
Predictive Analytics
No
Profitability Analysis
No
Strategic Planning
No
Trend / Problem Indicators
No
Visual Analytics
No
Customer Journey Mapping Tools
Action Management
No
Attribution Modeling
No
Behavioral Analytics
No
Collaboration
No
Customer Profiles
No
Data Import / Export
No
Predictive Analytics
No
Surveys & Feedback
No
Templates
No
Data Analysis
Data Discovery
No
Data Visualization
No
High Volume Processing
No
Predictive Analytics
No
Regression Analysis
No
Sentiment Analysis
No
Statistical Modeling
No
Text Analytics
No
Mobile App Analytics
A/B Testing
No
Channel Attribution
No
Cohort Analysis
Yes
Funnel Analysis
Yes
In-App Events Tracking
No
Push Notifications
No
Retention Tracking
Yes
Revenue Tracking
Yes
Uninstall Tracking
No
Product Analytics
Attribution
No
Automatic Data Capture
No
Churn Reporting
No
Customer Feedback Collection
No
Customer Guidance
No
Customer Journey Analytics
No
Data Export
No
Data History Retention
No
Data Labeling
No
Product Engagement Scoring
No
Real-Time Data Analysis
No
Touchpoint Analytics
No
User Segmentation
No
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
No
Product Features
AB Testing
Audience Targeting
No
Campaign Segmentation
No
Funnel Analysis
Yes
Heatmaps
Yes
Landing Pages / Web Forms
Yes
Multivariate Testing
No
Split Testing
Yes
Statistical Relevance Analysis
Yes
Surveys
No
Test Scheduling
Yes
Visual Editor
No
Business Intelligence
Ad Hoc Reports
No
Benchmarking
No
Budgeting & Forecasting
No
Dashboard
Yes
Data Analysis
Yes
Key Performance Indicators
Yes
Natural Language Generation (NLG)
No
Performance Metrics
Yes
Predictive Analytics
No
Profitability Analysis
No
Strategic Planning
No
Trend / Problem Indicators
No
Visual Analytics
Yes
Heatmap
Behavioral Mapping
No
Dashboard
No
Dynamic Maps
No
Element Analytics
No
Embeddable Maps
No
For Sales
No
For Science
No
Radial Mapping
No
Territorial Mapping
No
Website Analytics
Yes
Marketing Analytics
A/B Testing
Yes
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
Yes
Mobile App Analytics
A/B Testing
Yes
Channel Attribution
Yes
Cohort Analysis
Yes
Funnel Analysis
Yes
In-App Events Tracking
Yes
Push Notifications
No
Retention Tracking
Yes
Revenue Tracking
Yes
Uninstall Tracking
No
Web Analytics
Campaign Management
Yes
Conversion Tracking
Yes
Form Analytics
Yes
Goal Tracking
Yes
Keyword Tracking
Yes
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
Yes
Site Search Tracking
Yes
Time on Site Tracking
Yes
User Interaction Tracking
Yes
Website Optimization Tools
Competitor Analysis
No
Content Management
No
Keyword Research Tools
No
Link Management
No
Performance Metrics
Yes
Problem Area Alerts
No
