Average Ratings 1 Rating

Total
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Average Ratings 20 Ratings

Total
ease
features
design
support

Description

Amplitude is an AI-powered digital analytics platform that enables organizations to understand customer behavior, optimize digital products, and drive business growth through actionable insights. It combines product analytics, web analytics, session replay, heatmaps, experimentation, feature management, guides, surveys, and data governance within one unified platform. The platform's AI features—including AI Agents, AI Feedback, AI Assistant, Amplitude MCP, and Agent Analytics—allow teams to ask questions in natural language, uncover user friction, monitor AI performance, and automate recurring analytical tasks. Amplitude integrates directly with popular AI coding assistants and development tools such as Claude, Cursor, GitHub Copilot, Windsurf, Replit, and Codex, allowing teams to access product insights without leaving their workflows. Product teams can quickly identify drop-off points, analyze customer journeys, and prioritize features based on real usage data. Marketing teams gain behavioral insights that improve acquisition, engagement, and customer lifetime value through personalized experiences and experiments. Engineering teams can safely release features using feature flags while measuring adoption and business impact. Strong data governance, integrations, privacy controls, and security features ensure organizations can trust the accuracy and consistency of their analytics. Amplitude helps businesses continuously analyze, optimize, experiment, and improve every stage of the customer experience with AI-driven decision support.

Description

Looker reinvents the way business intelligence (BI) works by delivering an entirely new kind of data discovery solution that modernizes BI in three important ways. A simplified web-based stack leverages our 100% in-database architecture, so customers can operate on big data and find the last mile of value in the new era of fast analytic databases. An agile development environment enables today’s data rockstars to model the data and create end-user experiences that make sense for each specific business, transforming data on the way out, rather than on the way in. At the same time, a self-service data-discovery experience works the way the web works, empowering business users to drill into and explore very large datasets without ever leaving the browser. As a result, Looker customers enjoy the power of traditional BI at the speed of the web.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

5X Yes 
Aleph Yes 
BI Book Yes 
Cargo Yes 
Census Yes 
Datazoom Yes 
Hevo Yes 
Kleene Yes 
Latitude Yes 
Peaka Yes 
Rambox Yes 
Rippling Yes 
RudderStack Yes 
Salesforce Yes 
Secoda Yes 
Shift Yes 
Vistaly Yes 
Workers by Delos Yes 
cosmos Yes 
sensedata Yes 

Integrations

5X Yes 
Aleph Yes 
BI Book Yes 
Cargo Yes 
Census Yes 
Datazoom Yes 
Hevo Yes 
Kleene Yes 
Latitude Yes 
Peaka Yes 
Rambox Yes 
Rippling Yes 
RudderStack Yes 
Salesforce Yes 
Secoda Yes 
Shift Yes 
Vistaly Yes 
Workers by Delos Yes 
cosmos Yes 
sensedata Yes 

Pricing Details

Free
Free Trial Yes 
Free Version Yes 

Pricing Details

Looker (Google Cloud core) offer three platform editions:

Standard: A Looker (Google Cloud core) product for small organizations or teams with fewer than 50 users that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 1,000 query-based API calls per month, and up to 1,000 administrative API calls per month.

Enterprise: A Looker (Google Cloud core) product with enhanced security features for a wide variety of internal BI and analytics use cases that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 100,000 query-based API calls per month, and up to 10,000 administrative API calls per month.

Embed: A Looker (Google Cloud core) product for deploying and maintaining external analytics and custom applications at scale that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 500,000 query-based API calls per month, and up to 100,000 administrative API calls per month.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Amplitude

Founded

2012

Country

United States

Website

amplitude.com

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

cloud.google.com/looker/

Product Features

Business Intelligence

Ad Hoc Reports No 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard No 
Data Analysis No 
Key Performance Indicators No 
Natural Language Generation (NLG) No 
Performance Metrics No 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators No 
Visual Analytics No 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Data Analysis

Data Discovery No 
Data Visualization No 
High Volume Processing No 
Predictive Analytics No 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling No 
Text Analytics No 

Mobile App Analytics

A/B Testing No 
Channel Attribution No 
Cohort Analysis Yes 
Funnel Analysis Yes 
In-App Events Tracking No 
Push Notifications No 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking No 

Product Analytics

Attribution No 
Automatic Data Capture No 
Churn Reporting No 
Customer Feedback Collection No 
Customer Guidance No 
Customer Journey Analytics No 
Data Export No 
Data History Retention No 
Data Labeling No 
Product Engagement Scoring No 
Real-Time Data Analysis No 
Touchpoint Analytics No 
User Segmentation No 

Web Analytics

Campaign Management No 
Conversion Tracking No 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking No 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Product Features

Big Data

Collaboration Yes 
Data Blends Yes 
Data Cleansing Yes 
Data Mining Yes 
Data Visualization Yes 
Data Warehousing No 
High Volume Processing Yes 
No-Code Sandbox Yes 
Predictive Analytics No 
Templates Yes 

Business Intelligence

Ad Hoc Reports Yes 
Benchmarking Yes 
Budgeting & Forecasting Yes 
Dashboard Yes 
Data Analysis Yes 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics No 
Profitability Analysis Yes 
Strategic Planning Yes 
Trend / Problem Indicators Yes 
Visual Analytics Yes 

Business Performance Management

Ad Hoc Reports Yes 
Ad hoc Analysis Yes 
Budgeting & Forecasting Yes 
Consolidation / Roll-Up No 
Dashboard Yes 
Key Performance Indicators Yes 
Predictive Analytics No 
Qualitative Analysis No 
Quantitative Analysis Yes 
Scorecarding No 
Strategic Planning No 

Dashboard

Annotations Yes 
Data Source Integrations Yes 
Functions / Calculations Yes 
Interactive Yes 
KPIs Yes 
OLAP Yes 
Private Dashboards Yes 
Public Dashboards Yes 
Scorecards Yes 
Themes Yes 
Visual Analytics Yes 
Widgets Yes 

Data Analysis

Data Discovery No 
Data Visualization Yes 
High Volume Processing No 
Predictive Analytics Yes 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling Yes 
Text Analytics Yes 

Data Visualization

Analytics Yes 
Content Management Yes 
Dashboard Creation Yes 
Filtered Views Yes 
OLAP No 
Relational Display No 
Simulation Models No 
Visual Discovery Yes 

Embedded Analytics

Ad hoc Query Yes 
Application Development Yes 
Benchmarking Yes 
Dashboard Yes 
Interactive Reports Yes 
Mobile Reporting Yes 
Multi-User Collaboration Yes 
Self Service Analytics Yes 
Streaming Analytics Yes 
Visual Workflow Management Yes 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Reporting

Customizable Dashboard Yes 
Data Source Connectors No 
Drag & Drop Yes 
Drill Down Yes 
Email Reports No 
Financial Reports Yes 
Forecasting Yes 
Marketing Reports Yes 
OLAP No 
Report Export Yes 
Sales Reports Yes 
Scheduled / Automated Reports Yes 

Sales Analytics

Collaboration Tools No 
Dashboards Yes 
Forecasting Analytics Yes 
Ideal Customer Profile (ICP) No 
Lead Analytics No 
Pipeline Management No 
Predictive Forecasting Yes 
Predictive Lead Scoring Yes 
Sales Intelligence Reporting Yes 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking Yes 
Keyword Tracking Yes 
Multiple Site Management No 
Pageview Tracking No 
Referral Source Tracking Yes 
Site Search Tracking Yes 
Time on Site Tracking Yes 
User Interaction Tracking Yes 

Alternatives

Alternatives

Segment Reviews

Segment

Twilio