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Description
Amplitude is an AI-powered digital analytics platform that enables organizations to understand customer behavior, optimize digital products, and drive business growth through actionable insights. It combines product analytics, web analytics, session replay, heatmaps, experimentation, feature management, guides, surveys, and data governance within one unified platform. The platform's AI features—including AI Agents, AI Feedback, AI Assistant, Amplitude MCP, and Agent Analytics—allow teams to ask questions in natural language, uncover user friction, monitor AI performance, and automate recurring analytical tasks. Amplitude integrates directly with popular AI coding assistants and development tools such as Claude, Cursor, GitHub Copilot, Windsurf, Replit, and Codex, allowing teams to access product insights without leaving their workflows. Product teams can quickly identify drop-off points, analyze customer journeys, and prioritize features based on real usage data. Marketing teams gain behavioral insights that improve acquisition, engagement, and customer lifetime value through personalized experiences and experiments. Engineering teams can safely release features using feature flags while measuring adoption and business impact. Strong data governance, integrations, privacy controls, and security features ensure organizations can trust the accuracy and consistency of their analytics. Amplitude helps businesses continuously analyze, optimize, experiment, and improve every stage of the customer experience with AI-driven decision support.
Description
Analytics 360 is tailored to fulfill the unique measurement demands of large organizations by offering extensive customization features, scalable resources, and top-tier support. Explore the interactions your customers have with your websites and applications across their entire journey. Utilize Google's machine learning capabilities to extract deeper insights from your data, enabling you to uncover new metrics and predict customer behaviors more effectively. Enhance the effectiveness of your marketing initiatives through seamless connections between Google’s advertising solutions and various publisher platforms. Quickly assess your data and work collaboratively with your team using an intuitive interface and shareable reports. Our service guarantees and SLAs ensure you have complete confidence in numerous product functionalities, encompassing everything from data collection to attribution, along with daily exports to BigQuery. Maximize your analytical capabilities with premium offerings such as improved data refresh rates and intraday data accessibility within an hour of collection, thus empowering your decision-making process. With these comprehensive features, your organization can stay ahead in a competitive landscape while making data-driven choices.
API Access
Has API
Yes
API Access
Has API
Yes
Integrations
5X
Yes
CorralData
Yes
Peaka
Yes
Salesforce
Yes
Arlo Training Management Software
No
Cocodly
Yes
Desktop.com
Yes
Insightech
No
Kleene
Yes
Lantern
Yes
Integrations
5X
Yes
CorralData
Yes
Peaka
Yes
Salesforce
Yes
Arlo Training Management Software
Yes
Cocodly
No
Desktop.com
No
Insightech
Yes
Kleene
No
Lantern
No
Pricing Details
Free
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Amplitude
Founded
2012
Country
United States
Website
amplitude.com
Vendor Details
Company Name
Country
United States
Website
marketingplatform.google.com/about/analytics-360/
Product Features
Business Intelligence
Ad Hoc Reports
No
Benchmarking
No
Budgeting & Forecasting
No
Dashboard
No
Data Analysis
No
Key Performance Indicators
No
Natural Language Generation (NLG)
No
Performance Metrics
No
Predictive Analytics
No
Profitability Analysis
No
Strategic Planning
No
Trend / Problem Indicators
No
Visual Analytics
No
Customer Journey Mapping Tools
Action Management
No
Attribution Modeling
No
Behavioral Analytics
No
Collaboration
No
Customer Profiles
No
Data Import / Export
No
Predictive Analytics
No
Surveys & Feedback
No
Templates
No
Data Analysis
Data Discovery
No
Data Visualization
No
High Volume Processing
No
Predictive Analytics
No
Regression Analysis
No
Sentiment Analysis
No
Statistical Modeling
No
Text Analytics
No
Mobile App Analytics
A/B Testing
No
Channel Attribution
No
Cohort Analysis
Yes
Funnel Analysis
Yes
In-App Events Tracking
No
Push Notifications
No
Retention Tracking
Yes
Revenue Tracking
Yes
Uninstall Tracking
No
Product Analytics
Attribution
No
Automatic Data Capture
No
Churn Reporting
No
Customer Feedback Collection
No
Customer Guidance
No
Customer Journey Analytics
No
Data Export
No
Data History Retention
No
Data Labeling
No
Product Engagement Scoring
No
Real-Time Data Analysis
No
Touchpoint Analytics
No
User Segmentation
No
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
No
Product Features
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
No
