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features
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support

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Description

Enhance your business on Amazon by refining your off-Amazon experiences. Amazon Attribution serves as a powerful advertising and analytics tool that provides marketers with valuable insights into how various non-Amazon marketing channels—such as search, social media, video, display, and email—affect shopping behavior and sales performance on Amazon. By leveraging these insights, you can identify innovative strategies to expand your Amazon presence through improved off-platform experiences. Gaining an understanding of the effectiveness of your multi-channel digital marketing efforts is crucial. Utilize real-time advertising analytics to make necessary adjustments that will maximize your impact and improve operational efficiency. Discover which of your marketing strategies yield the highest return on investment and drive significant sales, helping you to formulate future marketing strategies. Currently, Amazon Attribution is available to professional sellers enrolled in the Amazon Brand Registry, as well as vendors and agencies with clients selling on Amazon, allowing eligible sellers and vendors to utilize this measurement tool effectively. In this way, you can take a data-driven approach to enhance your marketing efforts and ultimately boost your business's growth on Amazon.

Description

Nova Analytics serves as a comprehensive cloud analytics solution tailored for sellers on the Amazon marketplace, brand proprietors, Vendor Central suppliers, and agencies overseeing multiple accounts. By integrating data from Seller Central, Vendor Central, and Amazon Ads, it offers users a unified view across various Amazon marketplaces. This enables them to evaluate sales figures, Amazon fees, business-related expenses, and profits for each SKU, while also examining advertising effectiveness based on both campaigns and search terms. Furthermore, users can keep track of orders, inventory levels, stock replenishment rates, listing health, customer reviews, and search-query performance. In addition to these features, Nova delivers reporting for Amazon DSP, provides read-only database access for business intelligence applications, and hosts a Model Context Protocol (MCP) server that allows compatible AI tools to retrieve account information. Teams utilize this platform to assess and contrast marketplace and account performance effectively, gaining insights into profitability even after accounting for Amazon fees and expenses like cost of goods, FBM shipping, and VAT. This comprehensive functionality makes Nova Analytics an invaluable resource for those looking to maximize their success on the Amazon platform.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Amazon Ads Yes 
5X Yes 
AWS Secrets Manager Yes 
Amazon Yes 
Amazon Fresh Yes 
Amazon Seller Central No 
Amazon Transcribe Yes 
Beats Yes 
ChatGPT No 
Claude No 
Claude for Legal No 
Commvault Cloud Yes 
Commvault HyperScale X Yes 
Gemini No 
Grok No 
Microsoft Copilot No 
Model Context Protocol (MCP) No 
Skai Yes 
Splunk User Behavior Analytics Yes 

Integrations

Amazon Ads Yes 
5X No 
AWS Secrets Manager No 
Amazon No 
Amazon Fresh No 
Amazon Seller Central Yes 
Amazon Transcribe No 
Beats No 
ChatGPT Yes 
Claude Yes 
Claude for Legal Yes 
Commvault Cloud No 
Commvault HyperScale X No 
Gemini Yes 
Grok Yes 
Microsoft Copilot Yes 
Model Context Protocol (MCP) Yes 
Skai No 
Splunk User Behavior Analytics No 

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Pricing Details

$49/account/month
Plans are billed monthly per connected Amazon Seller Central or Vendor Central account. Pricing is based on the higher of average monthly order items or average monthly sales divided by $50. Tier 1 is $49/account/month for up to 1,000 billable-volume units; prices rise by tier to $299/account/month for up to 50,000 units, with custom pricing above that. Volume discounts begin with the sixth connected account. Prices exclude VAT and other applicable taxes. New customers receive a 14-day free trial with no payment method required.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/solutions/products/amazon-attribution

Vendor Details

Company Name

Nova

Founded

2023

Country

France

Website

novadata.io

Product Features

Amazon Seller Tools

A/B Testing No 
Alerts / Notifications No 
Analytics / Reporting Yes 
Campaign Management No 
Competitor Analysis No 
Content Management / Optimization No 
Conversion / ROI Tracking Yes 
Customer Data Management No 
Email Marketing No 
Feedback Management No 
Inventory Management No 
Keyword Tracking / Research No 
Order Management No 
PPC Ads Management No 
Price Optimization No 
Rank Optimization No 
Refund Management No 
Review Management No 
Sales Tracking / Analysis No 
Shipping Management No 
Trend Analysis No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Product Features

Amazon Seller Tools

A/B Testing No 
Alerts / Notifications No 
Analytics / Reporting No 
Campaign Management No 
Competitor Analysis No 
Content Management / Optimization No 
Conversion / ROI Tracking No 
Customer Data Management No 
Email Marketing No 
Feedback Management No 
Inventory Management No 
Keyword Tracking / Research No 
Order Management No 
PPC Ads Management No 
Price Optimization No 
Rank Optimization No 
Refund Management No 
Review Management No 
Sales Tracking / Analysis No 
Shipping Management No 
Trend Analysis No 

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