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Description

Digital viewers demand immediate access to video content and a seamless viewing experience across all devices and locations. Factors that can detract from this experience, such as delays in loading, subpar video quality, and frequent buffering, can result in decreased audience engagement, increased drop-off rates, negative perceptions of the brand, and a diminished chance of viewers returning. The importance of addressing the relationship between video quality, consistent performance, and overall business outcomes cannot be overstated. Gaining insight into your audience's online viewing habits from both a quality and engagement perspective is essential for maintaining a strong grasp on your business's health. Furthermore, having clear visibility into video performance quality is vital for revealing important insights about your viewers, which ultimately affects the long-term sustainability of your business and its success in the competitive digital landscape.

Description

To cultivate a dedicated and interactive audience that enhances both organic traffic and content monetization, start by generating reports on the top-performing articles from the previous quarter and select a target audience segment. Ensure that your analysis is based on complete data, as sampling can compromise the accuracy of your SEO traffic insights. Next, pinpoint the articles that exhibit the lowest recirculation rates among your highest-ranking search results. Utilize readability funnels to strategically position your content recommendation blocks just before the point where most readers tend to drop off. Consider experimenting with different types of recommended content or crafting a follow-up piece to further enhance recirculation rates. Monitor the performance of these articles after implementing the changes to gauge their effectiveness. By applying these successful strategies to additional content, you can further deepen session engagement, lower bounce rates, and increase the frequency of visits. Concentrate on understanding reader behavior to effectively reduce bounce rates and extend dwell times. With access to unlimited historical data, you can continually enrich your site's content recommendations with the most captivating articles available, ensuring a cycle of engagement and growth. This ongoing analysis will provide insights that can inform future content strategies, creating a virtuous cycle of improvement.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Akamai
Evolv Al

Integrations

Akamai
Evolv Al

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$370 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Akamai Technologies

Founded

1998

Country

United States

Website

www.akamai.com/products/media-analytics

Vendor Details

Company Name

IO Technologies

Founded

2015

Country

Ukraine

Website

iotechnologies.com

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Product Features

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Alternatives

Alternatives

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