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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Aforza provides an extensive range of cloud and mobile applications tailored for Consumer Packaged Goods (CPG) companies, aimed at improving profitability across diverse roles, markets, categories, and channels. Utilizing the robust infrastructures of Salesforce and Google Cloud, Aforza ensures ongoing innovation through three annual releases, which prioritize scalability and security for larger enterprises. The platform effectively bridges the gap between planning and execution, enhancing profitability with features that include trade promotion management, revenue growth management, key account management, retail execution, distributor management, telesales, B2B commerce, photo automation, and analytics & insights. Additionally, Aforza introduces Vertical AI, known as Ava, which acts as a commercial excellence coach, enhancing team productivity and facilitating more informed decision-making across various scenarios. The platform's extensibility also supports customization to cater to specific business requirements, enabling projects to be completed 30% faster while demanding 50% less effort. With such capabilities, Aforza positions itself as a key player in driving efficiency and growth within the CPG sector.

Description

Consumer Goods Cloud is an AI-powered platform designed specifically for brands in the consumer goods industry. It unifies planning and execution processes across sales, merchandising, trade marketing, and customer service teams. With a connected data foundation, organizations gain a single view of accounts, opportunities, and retail performance metrics. Account managers can create collaborative customer business plans that align volume targets, trade spend, and promotional strategies. Trade promotion tools offer visual planning calendars, funds management, and scenario modeling to drive smarter investment decisions. Field representatives can plan store visits, complete tasks through mobile apps, and capture real-time insights even while offline. Embedded AI delivers actionable recommendations that improve forecasting, optimize execution, and highlight growth opportunities. Service teams benefit from automated case routing and integrated service consoles for improved responsiveness. Consumer Goods Cloud also integrates seamlessly with analytics, data platforms, and system connectors for enhanced visibility. Together, these capabilities empower consumer goods companies to increase revenue, strengthen retailer partnerships, and improve operational efficiency.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Salesforce Yes 
Cleo Integration Cloud No 
Collate No 
Google Cloud Platform Yes 

Integrations

Salesforce Yes 
Cleo Integration Cloud Yes 
Collate Yes 
Google Cloud Platform No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Aforza

Founded

2019

Country

United States

Website

aforza.com

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/consumer-goods/cloud/

Product Features

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

Product Features

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

Retail Execution

AI / Image Recognition Yes 
Collaboration Tools Yes 
Data Collection Yes 
Inspection Yes 
Pricing / Placement Optimization Yes 
Product Education Yes 
Product Promotion Strategy Yes 
Retail Site Audit Yes 
Workforce Management Yes 

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