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features
design
support

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Write a Review

Description

Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.

Description

Brand loyalty is experiencing significant growth, with an impressive 67% of global consumers considering their favorite brand's loyalty program to be essential, while a mere 7% view it as unimportant. To cultivate enduring relationships and encourage customers to visit more frequently and spend more, it is crucial to implement highly personalized loyalty programs that acknowledge and reward specific customer behaviors. By defining, managing, and targeting tailored offers both online and in-store, as well as when customers are in proximity to your location, Marigold Loyalty simplifies the process of administering various incentives, including coupons, gift cards, discounts, cashback, sweepstakes, donations, and physical rewards. Additionally, recognizing members through a customizable tier system allows for the provision of personalized rewards that reflect their status. This approach not only incentivizes members with points for their transactional and engagement activities, such as completing purchase histories, participating in customer surveys, writing product reviews, signing up, and attending events, but also fosters a deeper connection between the brand and its loyal customers. Overall, these strategies enhance customer satisfaction and drive brand engagement.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Retail Execution Yes 
Acxiom InfoBase Yes 
Cadent Yes 
Claritas Yes 
Experian Connect Yes 
KPMG Risk Hub Yes 
Marigold Engage+ No 
Marigold Grow No 
Marigold LiveContent by Liveclicker No 
NCM Conservative Yes 
Pricing Navigator Yes 
Snowflake Yes 
The Trade Desk Yes 

Integrations

Accenture Cloud Retail Execution No 
Acxiom InfoBase No 
Cadent No 
Claritas No 
Experian Connect No 
KPMG Risk Hub No 
Marigold Engage+ Yes 
Marigold Grow Yes 
Marigold LiveContent by Liveclicker Yes 
NCM Conservative No 
Pricing Navigator No 
Snowflake No 
The Trade Desk No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Affinity Solutions

Founded

2005

Country

United States

Website

www.affinity.solutions/

Vendor Details

Company Name

Marigold

Founded

2017

Country

United States

Website

meetmarigold.com/solution/marigold-loyalty/

Product Features

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 

Loyalty Management

CRM No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 
White Label No 

Alternatives

Alternatives

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