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features
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support

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Description

Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.

Description

Transform your marketing strategy with an innovative approach to personalization. Enhance your sales and marketing efficiency by accurately targeting the ideal companies through appropriate channels and tailored messaging at scale. From pinpointing your target audience to understanding their potential spending power, Growth Intelligence facilitates large-scale personalization. Assess every organization that aligns with your offerings, categorize them based on their purchasing likelihood, and watch your conversion rates soar by as much as five times. Evaluate the lifetime value of each prospective customer before investing in marketing efforts. Optimize your sales and marketing channels based on projected spending to ensure a high return on investment and increase deal sizes. B2B buyers now anticipate personalized interactions, making it essential rather than optional. Deliver exceptional buyer experiences by utilizing custom typologies derived from your top clients alongside extensive external data insights, ultimately leading to improved customer satisfaction and loyalty. Embrace this personalized approach to not only meet but exceed buyer expectations in today’s competitive landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Retail Execution Yes 
Acxiom InfoBase Yes 
Cadent Yes 
Claritas Yes 
Experian Connect Yes 
Facebook No 
KPMG Risk Hub Yes 
LinkedIn No 
NCM Conservative Yes 
PayPal No 
Pricing Navigator Yes 
Snowflake Yes 
The Trade Desk Yes 
X (Twitter) No 

Integrations

Accenture Cloud Retail Execution No 
Acxiom InfoBase No 
Cadent No 
Claritas No 
Experian Connect No 
Facebook Yes 
KPMG Risk Hub No 
LinkedIn Yes 
NCM Conservative No 
PayPal Yes 
Pricing Navigator No 
Snowflake No 
The Trade Desk No 
X (Twitter) Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Affinity Solutions

Founded

2005

Country

United States

Website

www.affinity.solutions/

Vendor Details

Company Name

Growth Intelligence

Founded

2011

Country

United Kingdom

Website

growthintelligence.com/product-overview/

Product Features

Product Features

Alternatives

Alternatives

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