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Description
Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.
Description
Account Verification serves as a crucial tool for businesses to reduce potential risks by ensuring that the payment methods, such as bank accounts or credit cards, are accurately linked to the consumer's personal identifiable information. This process not only authenticates the consumer's identity but also confirms that the payment method used is legitimate and correctly tied to that individual, thereby aiding businesses in detecting fraudulent activities during transactions. Additionally, it can validate that the commercial bank account information provided by a business is both accurate and legitimately associated with that entity. By utilizing this service, companies can effectively mitigate risks surrounding consumer identity verification linked to their account numbers. This is particularly valuable for assessing the risks tied to new account openings or loan applications, as well as for evaluating the safety of monthly online bill payments and recent purchases. Furthermore, businesses can confidently accept credit card or bank account payments for significant transactions, such as vehicle down payments, with reduced concerns about chargebacks from consumers making online purchases. Ultimately, this verification process significantly lowers payment-related risks for recurring monthly premiums and when paying deductibles on insurance claims, fostering a more secure financial environment for both businesses and consumers alike.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Accenture Cloud Retail Execution
Yes
Acxiom InfoBase
Yes
CREDITONLINE
No
Cadent
Yes
Claritas
Yes
Cloudsquare Credit
No
Experian Connect
Yes
KPMG Risk Hub
Yes
NCM Conservative
Yes
Pricing Navigator
Yes
Integrations
Accenture Cloud Retail Execution
No
Acxiom InfoBase
No
CREDITONLINE
Yes
Cadent
No
Claritas
No
Cloudsquare Credit
Yes
Experian Connect
No
KPMG Risk Hub
No
NCM Conservative
No
Pricing Navigator
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Affinity Solutions
Founded
2005
Country
United States
Website
www.affinity.solutions/
Vendor Details
Company Name
Equifax
Country
United States
Website
www.equifax.com/business/product/account-verification/
