Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.
Description
Collaborate with DashLX to drive product advancements, enhance customer interactions, and glean valuable insights. The activity data amassed from our everyday lives is digitized, allowing for profound interpretation and value generation for both consumers and brands. By unlocking the digital portrayal of individuals’ daily routines, surroundings, and circumstances—gathered via GPS-enabled devices and wearables—we can provide tangible benefits for innovation and strengthen customer loyalty. The information necessary for pioneering ideas and nurturing lasting customer connections is readily accessible. Involved consumers actively share their experiences with brands and organizations, aiding in the design and delivery of the products and experiences they desire. We accurately represent activity specifics, behaviors, and various dimensions while revealing insights and trends related to weather and geography. This approach enables us to meet hyper-personalized consumer needs and preferences effectively. We also integrate and harmonize user data from various sources, ensuring it is structured, enhanced, and contextualized for optimal use. Ultimately, this process not only enriches consumer understanding but also drives strategic decisions for future innovations.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Accenture Cloud Retail Execution
Yes
Acxiom InfoBase
Yes
Cadent
Yes
Claritas
Yes
Experian Connect
Yes
KPMG Risk Hub
Yes
NCM Conservative
Yes
Pricing Navigator
Yes
Snowflake
Yes
Tableau
No
Integrations
Accenture Cloud Retail Execution
No
Acxiom InfoBase
No
Cadent
No
Claritas
No
Experian Connect
No
KPMG Risk Hub
No
NCM Conservative
No
Pricing Navigator
No
Snowflake
No
Tableau
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$500 per month
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Affinity Solutions
Founded
2005
Country
United States
Website
www.affinity.solutions/
Vendor Details
Company Name
DashLX
Country
United States
Website
www.dashlx.com