Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Advanced Contextual serves as an innovative platform for contextual advertising, empowering brands, publishers, platforms, and data owners to effectively engage high-intent customers both on the open web and social media without depending on third-party cookies. By processing signals from a staggering 3.5 billion content pages across 55,000 publishers, it equips marketers with the tools to comprehend and pinpoint customers based on their content interactions. In contrast to rivals that utilize standard taxonomies, Advanced Contextual focuses on crafting custom audiences through the identification of specific keywords that resonate with potential buyers, which allows brands to connect with high-intent consumers in unique and cost-efficient avenues. This distinctive strategy not only fosters scalable marketing performance but also upholds crucial consumer privacy standards, making it an appealing choice for modern advertisers. As a result, businesses can effectively optimize their advertising strategies while respecting user data.
Description
GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance.
In-game ads allow brands to harness the power and engagement of a global audience.
API Access
Has API
No
API Access
Has API
No
Integrations
152 Media
No
Bucksense
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Advanced Contextual
Country
United States
Website
www.advancedcontextual.com
Vendor Details
Company Name
GumGum
Founded
2007
Country
United States
Website
www.gumgum.com
Product Features
Product Features
Content Marketing
Audience Targeting
Yes
Brand Management
Yes
Campaign Management
No
Categorization / Grouping
No
Conversion Tracking
No
Distribution Management
No
Editorial Calendar
No
Multi-Channel Publishing
No
Publish Scheduling
No
SEO Management
No
Social Media Management
Yes
Video Management
No