Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
An advertising format that includes an image and a headline seamlessly integrates with the website's content. Native ads are strategically positioned in highly visible sections of the page, resulting in impressive engagement and interaction metrics. This form of advertising surpasses other formats in effectiveness, as users are significantly more inclined to click on these ads, ultimately driving product purchases or conversions. By blending into the site's content, native advertising achieves a remarkable click-through rate (CTR). In contrast, in-page push ads resemble traditional push notifications but do not require user subscriptions for visibility. These ads appear directly on the website while the user is browsing, functioning as a native side banner that contains a title, a brief description, and an accompanying icon, thereby enhancing user experience and engagement further. This innovative approach to advertising not only increases visibility but also fosters a more organic interaction with the audience.
Description
GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance.
In-game ads allow brands to harness the power and engagement of a global audience.
API Access
Has API
No
API Access
Has API
No
Integrations
152 Media
No
Bucksense
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
AdsCompass
Founded
2013
Country
China
Website
adscompass.com
Vendor Details
Company Name
GumGum
Founded
2007
Country
United States
Website
www.gumgum.com
Product Features
Product Features
Content Marketing
Audience Targeting
Yes
Brand Management
Yes
Campaign Management
No
Categorization / Grouping
No
Conversion Tracking
No
Distribution Management
No
Editorial Calendar
No
Multi-Channel Publishing
No
Publish Scheduling
No
SEO Management
No
Social Media Management
Yes
Video Management
No