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Description

Adobe Real-Time CDP is an enterprise customer data platform designed to centralize and activate customer information in real time. It unifies data from multiple online and offline sources, including known and anonymous interactions, into comprehensive customer and account profiles. Built on Adobe Experience Platform, it enables marketers to create dynamic audience segments for B2B and B2C campaigns across the entire funnel. The platform supports cookieless marketing strategies, helping organizations discover and engage audiences without third-party cookies. Real-time streaming capabilities accelerate data onboarding and insight generation for faster time to market. Advanced data governance tools help organizations manage consent, enforce policies, and maintain compliance. Real-Time CDP also offers specialized solutions like Collaboration and Connections to expand advertising partnerships and streamline data distribution. Seamless integration with Adobe Journey Optimizer and Customer Journey Analytics enhances personalization and performance measurement. Industry recognition from leading analysts reinforces its leadership position in the CDP space. By delivering actionable profiles ready for activation anywhere, Adobe Real-Time CDP empowers brands to create meaningful, data-driven customer experiences.

Description

Leverage AI-driven insights and automated workflows to lower cost-per-conversion while delivering tailored recommendations that enhance customer lifetime value. Effectively navigate the balance between privacy and personalization by utilizing consent data that is updated automatically and employing classification labels to safeguard sensitive information. Aggregate transactional, behavioral, and demographic information to develop in-depth insights and comprehensive, current customer profiles that respect individual consent. Accelerate sales processes, minimize churn, and foster long-term customer relationships by responding promptly to customer signals and feedback. Surpass privacy expectations and ensure compliance with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) along with accessibility standards. This enterprise-grade solution boasts over 70 security and compliance certifications, including ISO, EU Model Clauses, HITRUST, SOC, HIPAA, FERPA, and FedRAMP, ensuring robust protection and adherence to industry standards. By harnessing these advanced tools, businesses can not only improve operational efficiency but also build stronger, trust-based relationships with their customers.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Real-Time CDP No 
AgriERP No 
Amazon Kinesis Yes 
Amazon Redshift Yes 
Azure Blob Storage Yes 
Azure Data Lake Storage Yes 
BUILDFitters No 
Eloqua Yes 
Google Ads Yes 
Google Cloud Storage Yes 
HubSpot Marketing Hub Yes 
Microsoft Dynamics 365 No 
Microsoft Dynamics 365 Marketing No 
MySQL Yes 
SAP Commerce Cloud Yes 
SQL Server Yes 
SugarCRM Yes 
Veeva CRM Yes 
Zoho CRM Yes 
greymatter No 

Integrations

Adobe Real-Time CDP Yes 
AgriERP Yes 
Amazon Kinesis No 
Amazon Redshift No 
Azure Blob Storage No 
Azure Data Lake Storage No 
BUILDFitters Yes 
Eloqua No 
Google Ads No 
Google Cloud Storage No 
HubSpot Marketing Hub No 
Microsoft Dynamics 365 Yes 
Microsoft Dynamics 365 Marketing Yes 
MySQL No 
SAP Commerce Cloud No 
SQL Server No 
SugarCRM No 
Veeva CRM No 
Zoho CRM No 
greymatter Yes 

Pricing Details

Please contact Adobe directly for pricing information.
Free Trial No 
Free Version No 

Pricing Details

$1,000 per tenant per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises Yes 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/real-time-customer-data-platform/rtcdp.html

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

dynamics.microsoft.com/en-us/ai/customer-insights/

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching No 
GDPR Compliance Yes 
Personalization No 
Predictive Modeling Yes 

Alternatives

Alternatives