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Description

Adobe Real-Time CDP is an enterprise customer data platform designed to centralize and activate customer information in real time. It unifies data from multiple online and offline sources, including known and anonymous interactions, into comprehensive customer and account profiles. Built on Adobe Experience Platform, it enables marketers to create dynamic audience segments for B2B and B2C campaigns across the entire funnel. The platform supports cookieless marketing strategies, helping organizations discover and engage audiences without third-party cookies. Real-time streaming capabilities accelerate data onboarding and insight generation for faster time to market. Advanced data governance tools help organizations manage consent, enforce policies, and maintain compliance. Real-Time CDP also offers specialized solutions like Collaboration and Connections to expand advertising partnerships and streamline data distribution. Seamless integration with Adobe Journey Optimizer and Customer Journey Analytics enhances personalization and performance measurement. Industry recognition from leading analysts reinforces its leadership position in the CDP space. By delivering actionable profiles ready for activation anywhere, Adobe Real-Time CDP empowers brands to create meaningful, data-driven customer experiences.

Description

Through comprehensive and user-friendly account evaluations directly within Salesforce, this innovative tool provides a distinctive management perspective on performance metrics for all significant accounts, while empowering strategic account managers with an optimal environment to navigate the intricate process of long-term account growth. The exceptional features of ARPEDIO Account Management include: - Seamless integration with Salesforce - Insight into your key account health score with comparative analysis across accounts - Prompt identification of any deficiencies in account assessments, accompanied by clear, actionable recommendations - Flexibility to adapt to any specific terminology and methodology. Furthermore, this tool integrates with our broader Account-Based Selling Platform, which also encompasses resources for Relationship Mapping, White Space Analysis, and Opportunity Planning, thereby enhancing strategic engagement with clients.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Audience Manager Yes 
Adobe Commerce Yes 
Adobe Customer Journey Analytics Yes 
Adobe Experience Cloud Yes 
Amazon Redshift Yes 
Azure Blob Storage Yes 
Azure Data Lake Storage Yes 
Azure Files Yes 
Azure Synapse Analytics Yes 
Dynamics 365 Customer Insights Yes 
Eloqua Yes 
HubSpot Marketing Hub Yes 
Mixpanel Yes 
OneTrust Consent & Preferences Yes 
PathFactory Yes 
Pendo Yes 
RainFocus Yes 
Snowflake Yes 
SugarCRM Yes 
Zoho CRM Yes 

Integrations

Adobe Audience Manager No 
Adobe Commerce No 
Adobe Customer Journey Analytics No 
Adobe Experience Cloud No 
Amazon Redshift No 
Azure Blob Storage No 
Azure Data Lake Storage No 
Azure Files No 
Azure Synapse Analytics No 
Dynamics 365 Customer Insights No 
Eloqua No 
HubSpot Marketing Hub No 
Mixpanel No 
OneTrust Consent & Preferences No 
PathFactory No 
Pendo No 
RainFocus No 
Snowflake No 
SugarCRM No 
Zoho CRM No 

Pricing Details

Please contact Adobe directly for pricing information.
Free Trial No 
Free Version No 

Pricing Details

$25 USD/user/month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/real-time-customer-data-platform/rtcdp.html

Vendor Details

Company Name

ARPEDIO

Founded

2012

Country

Denmark

Website

arpedio.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Product Features

Account Planning

Account Segmentation No 
Account Tracker No 
Annual Account Plan No 
Communication Matrix No 
Competitor Stacking No 
Dashboard No 
Performance Metrics No 
Relationship Mapping No 
Trend Monitoring No 
White Space Analysis No 

Org Chart

Collaboration No 
Data Import / Export No 
Drag & Drop No 
Interactive Elements No 
Photos / Images No 
Publishing / Sharing No 
Templates No 

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