Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Demonstrate and enhance your impact with unparalleled insight into marketing performance. Understanding what succeeds and what falls short is a fundamental question that every marketer must address. This necessity highlights the importance of revenue attribution for every B2B marketing team. Adobe Marketo Measure goes beyond simply tracking clicks and leads, offering marketers extraordinary clarity on their actual influence on revenue. By attributing every interaction throughout the customer journey—whether digital or offline, paid or organic, marketing or sales—it enables precise identification of which channels and campaigns yield the highest revenue and return on investment. Managing fragmented data can be a source of frustration, but Adobe Marketo Measure streamlines this process by automatically integrating and consolidating your data, allowing you to focus more on leveraging insights rather than getting bogged down in monotonous tasks. You can obtain accurate information without the hassle of flawed spreadsheets and duplicated conversion counts. Additionally, it’s important to recognize that a single attribution model may not suit every scenario. With flexible options, marketers can tailor their approach to fit their unique needs.

Description

Any marketer has the potential to excel with the right tools at their disposal. Factoreal serves as a comprehensive omnichannel customer engagement platform designed specifically for marketers. So why choose Factoreal? The answer lies in its user-friendly simplicity, as it allows marketers to create engaging and distinctive customer journeys without delving into complicated technicalities. With an omnichannel approach, Factoreal engages customers at every point of interaction, whether through email, social media, chat applications, or conventional messaging. Furthermore, the platform simplifies the often overwhelming complexity of marketing automation by delivering insights that are straightforward, pertinent, accurate, and actionable. The process begins by establishing a solid foundation with your contacts, followed by fine-tuning your audience for improved targeting. You can easily orchestrate customer journeys through conversational interfaces, all while monitoring your expenditures with the Wallet feature. Ultimately, Factoreal empowers users to construct and automate customer journeys that align with their vision, ensuring seamless experiences across all customer touchpoints. With such a robust array of features, marketers can truly transform their strategies and enhance engagement like never before.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

5X Yes 
Act-On Yes 
AdStage Yes 
Adobe Marketing Cloud Yes 
Adobe Marketo Engage Yes 
Call Sumo Yes 
CallTrackingMetrics Yes 
CloudNuro Yes 
Desktop.com Yes 
HubSpot Marketing Hub Yes 
Joomla! Yes 
Ketch Yes 
Optimizely One Yes 
Personizely Yes 
Salesforce Yes 
Salesforce Data 360 Yes 
Shopify No 
SnapEngage Yes 
SyncApps Yes 
Uberflip Yes 

Integrations

5X No 
Act-On No 
AdStage No 
Adobe Marketing Cloud No 
Adobe Marketo Engage No 
Call Sumo No 
CallTrackingMetrics No 
CloudNuro No 
Desktop.com No 
HubSpot Marketing Hub No 
Joomla! No 
Ketch No 
Optimizely One No 
Personizely No 
Salesforce No 
Salesforce Data 360 No 
Shopify Yes 
SnapEngage No 
SyncApps No 
Uberflip No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$89 per user, per month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/marketo/marketo-measure.html

Vendor Details

Company Name

Factoreal

Founded

2019

Country

United States

Website

www.factoreal.com

Product Features

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Web Analytics

Campaign Management No 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Product Features

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

Alternatives

Alternatives

LeadsRx Attribution Reviews

LeadsRx Attribution

LeadsRx, Inc.
NP6 Reviews

NP6

ChapsVision