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Description

To effectively act on insights, you need to engage an audience. With Adobe Audience Manager, our premier data management platform, you can create and engage the most effective audiences across various channels and devices. Discover the essential steps to set up Adobe Audience Manager successfully. For an in-depth understanding of Audience Manager, explore our comprehensive documentation, which provides valuable guidance and tips.

Description

Drive the expansion of your business and foster brand fidelity with Oracle CX Marketing, which is a comprehensive suite of digital marketing tools within Oracle Cloud CX designed for both B2B and B2C marketers. This solution empowers users to leverage real-time insights and customer signals for crafting tailored experiences. By integrating customer behaviors, transactions, and demographic information across various platforms such as marketing, sales, service, and back-office functions, organizations can design exceptional experiences for every customer. Gather information from a multitude of sources, implement intelligence on a grand scale, and utilize insights to provide personalized interactions at critical moments. This approach allows marketers to blend their intuition and creativity to orchestrate compelling campaigns and unforgettable customer experiences. Focus on high-value clients and individuals, enhance lead generation and its progression, increase customer loyalty and growth, and guarantee consistent and personalized communication across all channels and regions. Ultimately, this strategy not only boosts brand engagement but also positions your business for sustainable success in a competitive landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Real-Time CDP Yes 
Attend No 
Blackbox No 
BlueConic Yes 
Criteo Commerce Growth Yes 
Eloqua No 
Gimbal by Infillion No 
Kochava Yes 
LinkedIn Sales Navigator No 
Marcom Robot Data Enrichment Engine No 
Oracle Audience Segmentation No 
Oracle Digital Assistant No 
Oracle Maxymiser No 
Oracle Partner Relationship Management No 
RIVN Yes 
SSIS Integration Toolkit No 
Syntasa Yes 
Titan Yes 

Integrations

Adobe Real-Time CDP No 
Attend Yes 
Blackbox Yes 
BlueConic No 
Criteo Commerce Growth No 
Eloqua Yes 
Gimbal by Infillion Yes 
Kochava No 
LinkedIn Sales Navigator Yes 
Marcom Robot Data Enrichment Engine Yes 
Oracle Audience Segmentation Yes 
Oracle Digital Assistant Yes 
Oracle Maxymiser Yes 
Oracle Partner Relationship Management Yes 
RIVN No 
SSIS Integration Toolkit Yes 
Syntasa No 
Titan No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

www.adobe.com/analytics/audience-manager.html

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com

Product Features

Data Management Platforms (DMP)

Ad Network Integration Yes 
Analytics / ROI Tracking Yes 
Audience Targeting Yes 
Behavioral Analytics Yes 
CRM No 
Campaign Management Yes 
Competitive Analysis Yes 
Customer Journey Mapping Yes 
Data Capture / Transfer Yes 
Data Classification Yes 
Data Visualization Yes 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Session Replay

Eye Tracking No 
Form Analytics No 
Heatmaps No 
Mouse Tracking No 
Optimization Tools No 
Session Recording No 
Surveys No 
User Experience Analysis No 
User Feedback No 
Visitor Segmentation No 

Alternatives

Alternatives

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Segment Reviews

Segment

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