Average Ratings 2 Ratings

Total
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Average Ratings 0 Ratings

Total
ease
features
design
support

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Description

Where programmatic and media converge, Adobe stands out as the sole independent advertising platform that seamlessly integrates and automates every aspect of media, screens, data, and creativity on a large scale. The era of fragmented media management is now a thing of the past. For businesses aspiring to advance their digital marketing initiatives, automated media purchasing through a demand-side platform has become essential. The DSP selection you make can offer a significant advantage, enabling effective and economical strategy implementation while accurately forecasting results and enhancing the customer experience. Consistently recognized as a Leader by Forrester, Adobe Advertising Cloud is well-equipped to assist you in achieving leadership in your own market. With a unified demand-side platform, visualizing an omni-channel strategy becomes significantly more manageable, as Adobe Advertising Cloud DSP is the most extensive and agnostic platform available, granting access to ad inventory across virtually all media and supplying the necessary tools for quality control and measurement. By leveraging these capabilities, you can optimize your advertising efforts and drive better results.

Description

Tatari is a cloud-based solution designed for brands, agencies, and publishers, allowing them to plan, purchase, and evaluate advertising campaigns across streaming, linear TV, and online video through a unified interface. Marketed as “The Only Convergent TV Ad Platform,” it empowers users to manage TV advertising similarly to digital ads, featuring integrated campaign planning, execution, and measurement supported by data-driven analytics. The platform offers real-time performance insights and provides clear attribution to business results, going beyond mere ratings. It also automates media-buying processes and logistics, streamlining workflows for its users. Agencies have the option to utilize a self-service version of the platform, enabling them to provide TV advertising services to their clients even if they previously did not have the resources for such capabilities. Additionally, the platform includes tag-and-pixel tools that can be integrated with websites, such as those built on Shopify, to monitor conversion events from TV campaigns, facilitating first-party data connectivity and enhancing performance attribution. Overall, Tatari's comprehensive features aim to revolutionize how advertising is approached in the convergent landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acxiom Real Identity Yes 
AppBilling Yes 
AppWise Yes 
Brandmovers Yes 
Capgemini Intelligent Automation Platform Yes 
Centrical Yes 
DV Publisher Suite Yes 
Dataviso Roadmaps Planner Yes 
Delacon Yes 
Digimarc Discover Yes 
FreeWheel Beeswax Yes 
IBM Trusteer Yes 
Instant-Mail Yes 
TCS ADD Yes 
TCS CHROMA Yes 
TCS MasterCraft DataPlus Yes 
TCS OmniStore Yes 
TCS TAP Yes 
Titan Yes 
TrustCommander Yes 

Integrations

Acxiom Real Identity No 
AppBilling No 
AppWise No 
Brandmovers No 
Capgemini Intelligent Automation Platform No 
Centrical No 
DV Publisher Suite No 
Dataviso Roadmaps Planner No 
Delacon No 
Digimarc Discover No 
FreeWheel Beeswax No 
IBM Trusteer No 
Instant-Mail No 
TCS ADD No 
TCS CHROMA No 
TCS MasterCraft DataPlus No 
TCS OmniStore No 
TCS TAP No 
Titan No 
TrustCommander No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

www.adobe.com/advertising/adobe-advertising-cloud.html

Vendor Details

Company Name

Tatari

Founded

2016

Country

United States

Website

www.tatari.tv/

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

Product Features

Alternatives

Alternatives

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