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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

Adloox stands out as the premier independent ad verification platform in Europe, focused on protecting advertisers, agencies, and various buy-side entities from advanced forms of ad fraud while ensuring that advertisements are visible and placed within secure brand contexts. The platform boasts a wide range of functionalities, including mechanisms for fraud prevention, brand safety assurance, attention tracking, and detailed analytics, all aimed at enhancing the performance of programmatic advertising campaigns. Adloox efficiently connects with leading Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and social media networks such as Google Display & Video 360, Meta, Microsoft Xandr, and The Trade Desk. Their offerings are tailored to meet the needs of advertisers, agencies, and publishers alike, equipping them with effective tools to safeguard their media investments, overcome media purchasing hurdles, and protect online assets for long-term revenue generation. Furthermore, Adloox emphasizes transparency and operational efficiency, demonstrated by its dedicated learning center that provides valuable insights into combating programmatic ad fraud. This commitment to education not only empowers users but also enhances the overall effectiveness of their advertising strategies.

Description

Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon Ads Yes 
Basis DSP Yes 
DV Publisher Suite No 
Flashtalking Yes 
FreeWheel DemandSuite Yes 
FuseCommander No 
Google Display & Video 360 Yes 
Illuma No 
MINT No 
Madyourself No 
Meta AI Yes 
Outbrain Yes 
ParkAve No 
Peer39 Yes 
PubMatic Yes 
Taboola Yes 
Teads Yes 
The Trade Desk Yes 
TrustCommander No 
Xandr Yes 

Integrations

Amazon Ads No 
Basis DSP No 
DV Publisher Suite Yes 
Flashtalking No 
FreeWheel DemandSuite No 
FuseCommander Yes 
Google Display & Video 360 No 
Illuma Yes 
MINT Yes 
Madyourself Yes 
Meta AI No 
Outbrain No 
ParkAve Yes 
Peer39 No 
PubMatic No 
Taboola No 
Teads No 
The Trade Desk No 
TrustCommander Yes 
Xandr No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Adloox

Founded

2009

Country

United States

Website

www.adloox.com

Vendor Details

Company Name

Equativ

Founded

2001

Country

France

Website

www.equativ.com

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization No 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

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