Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.
Description
GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance.
In-game ads allow brands to harness the power and engagement of a global audience.
API Access
Has API
No
API Access
Has API
No
Integrations
152 Media
No
Acxiom InfoBase
Yes
Acxiom Real Identity
Yes
Bionic for Agencies
Yes
Bucksense
No
Humming
Yes
Intuizi
Yes
MSIGHTS
Yes
Integrations
152 Media
Yes
Acxiom InfoBase
No
Acxiom Real Identity
No
Bionic for Agencies
No
Bucksense
Yes
Humming
No
Intuizi
No
MSIGHTS
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Viant
Founded
1999
Country
United States
Website
www.adelphic.com
Vendor Details
Company Name
GumGum
Founded
2007
Country
United States
Website
www.gumgum.com
Product Features
Advertising Agency
Campaign Management
No
Collaboration
No
Document Management
No
File Sharing
No
Project Management
No
Task Management
No
Time Tracking
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
Product Features
Content Marketing
Audience Targeting
Yes
Brand Management
Yes
Campaign Management
No
Categorization / Grouping
No
Conversion Tracking
No
Distribution Management
No
Editorial Calendar
No
Multi-Channel Publishing
No
Publish Scheduling
No
SEO Management
No
Social Media Management
Yes
Video Management
No