Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
AdRacer offers a comprehensive solution for planning, managing, and optimizing advertising campaigns across diverse media channels. With support for managing multiple markets, categories, and brands, the platform uses customizable flowcharts to visualize complex marketing structures efficiently. It includes ready-to-use templates for media plans as well as the flexibility to create fully personalized plans tailored to specific campaign goals. One of its key features is Strateguide, which helps users calculate effective advertising frequency and reach to enhance media strategies. The platform’s reporting capabilities allow marketers to generate detailed post-buying and summary reports with various time breakdowns and data contexts in just a few clicks. Users can also customize the color themes of their plans to align with their company’s branding. AdRacer is designed to improve collaboration and productivity within marketing teams and agencies. Its easy-to-use interface makes daily media planning less time-consuming and more strategic.
Description
Nielsen ONE serves as an all-encompassing cross-media measurement tool that offers consolidated insights into how audiences engage with linear television, streaming, and various digital platforms. By synthesizing both first-party and third-party audience data, it allows for meticulous media planning and evaluation, which in turn supports the development of tailored, impactful advertising campaigns aimed at reaching the target audience at optimal moments. This platform provides deduplicated metrics for advertisements as well as content, granting a cohesive perspective on audience behavior that aids in shaping content creation and monetization strategies. Utilizing a unique identity system, Nielsen ONE merges panel data, third-party identity details, and direct publisher connections to yield precise, person-level impressions for campaigns. Furthermore, with its capability for four-screen ad deduplication, it effectively assesses viewer engagement across a range of devices, including connected TVs, computers, and mobile phones, while also incorporating out-of-home, broadband-only, and over-the-air viewing statistics. Overall, Nielsen ONE enhances the media landscape by equipping advertisers and content creators with the insights needed to optimize their outreach efforts.
API Access
Has API
No
API Access
Has API
No
Integrations
Spotai
No
Pricing Details
$29/year/user
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
Yes
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
AdRacer
Founded
2023
Country
Azerbaijan
Website
adracer.pro
Vendor Details
Company Name
Nielsen
Country
United States
Website
www.nielsen.com/solutions/audience-measurement/nielsen-one/
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No