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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

AdBeacon is an innovative platform for multi-touch attribution and optimization designed specifically for ecommerce brands and agencies aiming to move past mere speculation and effectively quantify their growth drivers. By directly linking to your first-party data—such as revenue figures and customer activities from your online store—and integrating that information with your paid media channels, the system facilitates precise, real-time reporting and actionable optimization. It boasts a wide array of powerful features like advanced multi-channel attribution, comprehensive campaign tracking, lifetime value assessments, RFM analysis, performance dashboards for creative content, custom audience creation, and budget management tools, all available in a single, cohesive interface. With AdBeacon, businesses can gain clear insights into how each advertisement, campaign, or customer interaction impacts the overall journey, enabling them to distinguish between high-value and low-value audiences. This allows for strategic reallocations of budget towards top-performing creatives, ultimately empowering brands to scale their campaigns with both assurance and transparency, all based on validated data regarding clicks and purchases. Additionally, users can leverage the platform’s insights not just for immediate gains, but also for long-term strategic planning and growth.

Description

Keen is shaping the future of marketing mix by providing a comprehensive system that integrates both historical analysis and forward-looking, prescriptive planning, ensuring that marketers can continually refine their spending decisions across various channels while linking them to financial outcomes. This enables businesses to quickly adopt data-driven strategies and incorporate new information on the fly. With Keen’s marketing elasticity engine, users can explore all available channels, including those previously untested, allowing for informed scenario planning that aligns with both financial objectives and risk management. When considering marketing metrics, one often thinks of marketing mix models or multi-touch attribution methods to assess past effectiveness. However, the challenge lies in identifying the best opportunities for future initiatives, particularly in uncharted channels or during times of significant uncertainty, such as during a pandemic. Keen’s SaaS platform empowers users to forecast future performance accurately across all channels, enabling them to make wiser, growth-oriented decisions. This innovative approach not only enhances strategic planning but also helps marketers navigate the complexities of an ever-evolving market landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Airbyte No 
Amazon Ads Yes 
Attentive Yes 
BigCommerce Yes 
Desktop.com No 
Facebook Ads Yes 
Google Ads Yes 
Klaviyo Yes 
Meta AI Yes 
Meta Ads Yes 
MetaRouter No 
Pinterest Ads Yes 
Quickwork No 
Shopify Yes 
Stripe No 
TikTok Yes 
WooCommerce Yes 

Integrations

Airbyte Yes 
Amazon Ads No 
Attentive No 
BigCommerce No 
Desktop.com Yes 
Facebook Ads No 
Google Ads No 
Klaviyo No 
Meta AI No 
Meta Ads No 
MetaRouter Yes 
Pinterest Ads No 
Quickwork Yes 
Shopify No 
Stripe Yes 
TikTok No 
WooCommerce No 

Pricing Details

$299 per month
Pricing based on monthly revenue (Brands)
Agency pricing based on number of users/brands (Flat rate for agencies)
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

AdBeacon

Founded

2022

Country

United States

Website

www.adbeacon.com

Vendor Details

Company Name

Keen Decision Systems

Founded

2010

Country

United States

Website

keends.com

Product Features

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking No 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Product Features

Business Intelligence

Ad Hoc Reports No 
Benchmarking Yes 
Budgeting & Forecasting Yes 
Dashboard Yes 
Data Analysis Yes 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics Yes 
Profitability Analysis No 
Strategic Planning Yes 
Trend / Problem Indicators Yes 
Visual Analytics Yes 

Business Performance Management

Ad Hoc Reports Yes 
Ad hoc Analysis No 
Budgeting & Forecasting Yes 
Consolidation / Roll-Up Yes 
Dashboard No 
Key Performance Indicators Yes 
Predictive Analytics Yes 
Qualitative Analysis No 
Quantitative Analysis Yes 
Scorecarding Yes 
Strategic Planning Yes 

Data Analysis

Data Discovery No 
Data Visualization Yes 
High Volume Processing No 
Predictive Analytics Yes 
Regression Analysis Yes 
Sentiment Analysis No 
Statistical Modeling Yes 
Text Analytics No 

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution Yes 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Marketing Planning

Budgeting & Forecasting Yes 
Collaboration Yes 
Flowchart No 
Goal Setting / Tracking Yes 
Marketing Calendar No 
Media Planning Yes 
Predictive Analytics Yes 
Presentation Tools Yes 
Project Tracking No 
Spend Management Yes 

Statistical Analysis

Analytics No 
Association Discovery No 
Compliance Tracking No 
File Management No 
File Storage No 
Forecasting Yes 
Multivariate Analysis Yes 
Regression Analysis Yes 
Statistical Process Control No 
Statistical Simulation Yes 
Survival Analysis No 
Time Series Yes 
Visualization No 

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