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Description
Acxiom provides the tools necessary to utilize extensive data for understanding premium audiences and gaining insights worldwide. By effectively engaging and personalizing experiences both online and offline, brands can better comprehend, identify, and target their ideal customers. In this “borderless digital world” where marketing technology, identity resolution, and digital connectivity intersect, organizations can swiftly uncover data attributes, service availability, and digital footprints globally, enabling them to make well-informed decisions. As a global leader in data, Acxiom offers thousands of data attributes across over 60 countries, assisting brands in enhancing millions of customer experiences daily through valuable, data-driven insights while prioritizing consumer privacy. With Acxiom, brands can grasp, connect with, and engage diverse audiences, optimize their media investments, and create more tailored experiences. Ultimately, Acxiom empowers brands to reach global audiences effectively and deliver impactful experiences that resonate.
Description
Predicti serves as a comprehensive data and machine learning platform designed to empower businesses in anticipating customer preferences and significant life transitions through a cohesive, API-driven architecture that integrates everything from raw data collection to insightful life-event forecasts. The platform's Data product compiles data from over ten public registries, providing access to more than 2,500 enriched variables relevant to 5.8 million individuals, 3.2 million households, 2.2 million property records, and 328,000 businesses, thereby simplifying the process of customer profiling, identifying behavioral changes, and leveraging insights. Additionally, the Life Events module monitors crucial customer milestones, including property acquisitions, renovations, relocations, and business startups, enabling organizations to take proactive measures as significant life changes arise. Furthermore, the Advisor feature effectively pairs the appropriate customers with suitable products by automatically crafting tailored offers along with precise recommendations for upselling or cross-selling opportunities, ensuring a personalized experience for each user. This innovative platform not only enhances customer engagement but also drives business growth through data-driven decision-making.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Acquia CDP
Yes
Adelphic
Yes
Adobe Acrobat
Yes
Affinity Solutions
Yes
Captain Compliance
Yes
Centro Basis
Yes
Hadoop
Yes
IBM Cloud
Yes
Infor Birst
Yes
Kantar Marketplace
Yes
Integrations
Acquia CDP
No
Adelphic
No
Adobe Acrobat
No
Affinity Solutions
No
Captain Compliance
No
Centro Basis
No
Hadoop
No
IBM Cloud
No
Infor Birst
No
Kantar Marketplace
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Acxiom
Founded
1969
Country
United States
Website
www.acxiom.com/customer-data/infobase/
Vendor Details
Company Name
Predicti
Founded
2022
Country
Denmark
Website
www.predicti.com
Product Features
B2B Data
B2B Contact Data
No
B2B Intent Data
No
B2B Leads Data
No
B2B Marketing Data
No
Business Ownership Data
No
Company Data
No
Employee Data
No
Firmographic Data
No
Job Posting Data
No
Salary Data
No
Technographic Data
No
