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Average Ratings 0 Ratings

Total
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features
design
support

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Write a Review

Description

AcuityAds stands out as a premier technology firm delivering marketers a comprehensive solution for omnichannel digital advertising, ensuring exceptional returns on advertising investments. Their journey automation technology, illumin™, consolidates planning, purchasing, and real-time insights all within a single platform. By leveraging proprietary Artificial Intelligence, illumin™ enhances programmatic capabilities, effectively bridging the divide between advertising strategy and execution. The company has created an integrated ecosystem that includes privacy-protected data, inventory management, brand safety measures, and fraud prevention partnerships, providing reliable solutions that achieve results exceeding industry benchmarks for even the most discerning marketers. Central to the AcuityAds product suite is the proprietary Consumer Valuing Tool, which employs an algorithm to analyze thousands of signals throughout the consumer journey, assessing their influence on conversion rates. This analysis enables the identification of new prospecting opportunities across a diverse array of advertising formats, ultimately optimizing marketing efforts for better results. Furthermore, AcuityAds continues to innovate, ensuring that their offerings remain at the forefront of the evolving digital advertising landscape.

Description

Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

PubMatic Yes 
Acast No 
Adobe Acrobat No 
Basis DSP No 
Eyeota No 
Instagram Yes 
LiveRamp No 
Nexxen No 
Nielsen Marketing Cloud Yes 
OpenX Yes 
Salesforce No 
Teads No 
The Trade Desk No 
TransUnion Digital Business Profile No 
Web For Actors Yes 
Xandr No 
Yahoo DSP No 

Integrations

PubMatic Yes 
Acast Yes 
Adobe Acrobat Yes 
Basis DSP Yes 
Eyeota Yes 
Instagram No 
LiveRamp Yes 
Nexxen Yes 
Nielsen Marketing Cloud No 
OpenX No 
Salesforce Yes 
Teads Yes 
The Trade Desk Yes 
TransUnion Digital Business Profile Yes 
Web For Actors No 
Xandr Yes 
Yahoo DSP Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

AcuityAds

Founded

2009

Country

Canada

Website

www.acuityads.com

Vendor Details

Company Name

Comscore

Founded

1999

Country

United States

Website

www.proximic.com/home

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Product Features

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