Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
AcuityAds stands out as a premier technology firm delivering marketers a comprehensive solution for omnichannel digital advertising, ensuring exceptional returns on advertising investments. Their journey automation technology, illumin™, consolidates planning, purchasing, and real-time insights all within a single platform. By leveraging proprietary Artificial Intelligence, illumin™ enhances programmatic capabilities, effectively bridging the divide between advertising strategy and execution. The company has created an integrated ecosystem that includes privacy-protected data, inventory management, brand safety measures, and fraud prevention partnerships, providing reliable solutions that achieve results exceeding industry benchmarks for even the most discerning marketers. Central to the AcuityAds product suite is the proprietary Consumer Valuing Tool, which employs an algorithm to analyze thousands of signals throughout the consumer journey, assessing their influence on conversion rates. This analysis enables the identification of new prospecting opportunities across a diverse array of advertising formats, ultimately optimizing marketing efforts for better results. Furthermore, AcuityAds continues to innovate, ensuring that their offerings remain at the forefront of the evolving digital advertising landscape.
Description
The advent of the Internet has revolutionized the interaction between customers and advertisers. NT is at the forefront of this transformation, creating products designed to assist agencies and marketing professionals in navigating these evolving customer experiences. The NT Programmatic Platform integrates cutting-edge technologies that facilitate effective communication within the realm of online advertising. Various components of the ad placement process include media planning, data collection and analysis, creative development and adaptation, real-time media placement optimization, and thorough statistical evaluation of outcomes. By bringing together advanced advertising technologies, the NT Programmatic Platform enables comprehensive management of the entire media buying cycle, which spans from initial market research and media planning to activating CRM data, optimizing strategies across multiple KPIs, and conducting extensive data analysis. Moreover, during the course of an advertising campaign, the automation of algorithms and the power of real-time bidding optimization help prevent periods of stagnation, ensuring the achievement of all set KPIs. This holistic approach not only enhances efficiency but also significantly improves the overall effectiveness of advertising efforts.
API Access
Has API
API Access
Has API
Integrations
Facebook
Fraudlogix
Instagram
Nielsen Marketing Cloud
OpenX
PubMatic
Web For Actors
Yahoo! Mail
comScore
Integrations
Facebook
Fraudlogix
Instagram
Nielsen Marketing Cloud
OpenX
PubMatic
Web For Actors
Yahoo! Mail
comScore
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
AcuityAds
Founded
2009
Country
Canada
Website
www.acuityads.com
Vendor Details
Company Name
NT Technology
Founded
2007
Country
United States
Website
nt.technology/en/
Product Features
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization