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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

AcuityAds stands out as a premier technology firm delivering marketers a comprehensive solution for omnichannel digital advertising, ensuring exceptional returns on advertising investments. Their journey automation technology, illumin™, consolidates planning, purchasing, and real-time insights all within a single platform. By leveraging proprietary Artificial Intelligence, illumin™ enhances programmatic capabilities, effectively bridging the divide between advertising strategy and execution. The company has created an integrated ecosystem that includes privacy-protected data, inventory management, brand safety measures, and fraud prevention partnerships, providing reliable solutions that achieve results exceeding industry benchmarks for even the most discerning marketers. Central to the AcuityAds product suite is the proprietary Consumer Valuing Tool, which employs an algorithm to analyze thousands of signals throughout the consumer journey, assessing their influence on conversion rates. This analysis enables the identification of new prospecting opportunities across a diverse array of advertising formats, ultimately optimizing marketing efforts for better results. Furthermore, AcuityAds continues to innovate, ensuring that their offerings remain at the forefront of the evolving digital advertising landscape.

Description

Established by the entrepreneurial duo Rich and Beth Kahn, Anura provides a robust ad fraud prevention solution aimed at enhancing campaign performance by effectively identifying bots, malware, and fraudulent human activity. Having previously led a company recognized in the Inc. 5000 list for five consecutive years, the Kahns possess a wealth of experience in business success, including being honored with an Ernst & Young entrepreneur award in technology. Anura’s innovative approach to mitigating ad fraud empowers advertisers to allocate more of their budgets toward business growth without the fear of wasted resources. By ensuring that only those visitors deemed 100% fraudulent are flagged, the solution significantly reduces false positives. With its framework benchmarked against verified conversion data, Anura guarantees both accuracy and comprehensiveness in its fraud detection efforts. The platform features a highly detailed analytics dashboard, offering clear evidence of fraudulent activities. Combining cutting-edge machine learning technology with the expertise of seasoned engineers, Anura adeptly identifies even the most advanced fraud strategies in real-time, providing advertisers with peace of mind and confidence in their campaigns.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

AppLovin Max
Contact Center Compliance
Everflow
Facebook
Fraudlogix
HitPath
Instagram
Lead Prosper
Nielsen Marketing Cloud
OpenX
Partnerize
Phonexa
PubMatic
Retreaver
Web For Actors
comScore

Integrations

AppLovin Max
Contact Center Compliance
Everflow
Facebook
Fraudlogix
HitPath
Instagram
Lead Prosper
Nielsen Marketing Cloud
OpenX
Partnerize
Phonexa
PubMatic
Retreaver
Web For Actors
comScore

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

Upon Request
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

AcuityAds

Founded

2009

Country

Canada

Website

www.acuityads.com

Vendor Details

Company Name

Anura Solutions, LLC

Founded

2017

Country

United States

Website

www.anura.io

Product Features

Product Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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Alternatives

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