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Description

Acoustic Campaign, previously known as IBM Watson Campaign Automation, serves as a digital marketing platform that empowers marketers with invaluable data insights to craft campaigns that not only meet but surpass customer expectations. By utilizing behavioral and profile data from various sources, marketers can develop targeted campaigns across multiple channels, including email, web, mobile push, SMS, social media, group messaging, and even traditional methods such as telesales and mail fulfillment. The platform allows users to harness Acoustic Analytics events alongside Acoustic Personalization audiences to ensure that their messaging remains consistent and focused. For teams with moderate volume requirements, the Essentials package offers a way to foster personalized interactions across digital platforms. Meanwhile, the Standard option enhances customer relationships through seamless digital experiences that cultivate advocacy among users. Lastly, the Premium package caters to larger enterprises with higher volume demands, enabling them to optimize conversions by automating engaging customer journeys effectively. Each tier of Acoustic Campaign provides distinct advantages tailored to varying business needs, ensuring that all marketers can find a suitable solution for their objectives.

Description

Drive the expansion of your business and foster brand fidelity with Oracle CX Marketing, which is a comprehensive suite of digital marketing tools within Oracle Cloud CX designed for both B2B and B2C marketers. This solution empowers users to leverage real-time insights and customer signals for crafting tailored experiences. By integrating customer behaviors, transactions, and demographic information across various platforms such as marketing, sales, service, and back-office functions, organizations can design exceptional experiences for every customer. Gather information from a multitude of sources, implement intelligence on a grand scale, and utilize insights to provide personalized interactions at critical moments. This approach allows marketers to blend their intuition and creativity to orchestrate compelling campaigns and unforgettable customer experiences. Focus on high-value clients and individuals, enhance lead generation and its progression, increase customer loyalty and growth, and guarantee consistent and personalized communication across all channels and regions. Ultimately, this strategy not only boosts brand engagement but also positions your business for sustainable success in a competitive landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acoustic Personalization Yes 
Acquigo Yes 
Auth0 Yes 
Breinify Yes 
Callwise No 
Captain Compliance Yes 
Causal Yes 
CrowdTwist No 
Fresh Relevance Yes 
Gimbal by Infillion No 
Hightouch Yes 
Knak Yes 
LinkedIn Sales Navigator No 
Lytics Yes 
Oracle Advertising No 
Oracle Responsys No 
ProofJump No 
Puntt AI Yes 
Solitics Yes 

Integrations

Acoustic Personalization No 
Acquigo No 
Auth0 No 
Breinify No 
Callwise Yes 
Captain Compliance No 
Causal No 
CrowdTwist Yes 
Fresh Relevance No 
Gimbal by Infillion Yes 
Hightouch No 
Knak No 
LinkedIn Sales Navigator Yes 
Lytics No 
Oracle Advertising Yes 
Oracle Responsys Yes 
ProofJump Yes 
Puntt AI No 
Solitics No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Acoustic

Founded

2019

Country

United States

Website

acoustic.com/products/campaign/

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com

Product Features

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking No 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Session Replay

Eye Tracking No 
Form Analytics No 
Heatmaps No 
Mouse Tracking No 
Optimization Tools No 
Session Recording No 
Surveys No 
User Experience Analysis No 
User Feedback No 
Visitor Segmentation No 

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Segment

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