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Description
AccountBase, a product of GroupM, provides a technology platform based on IP that focuses on the effective management of programmatic B2B strategies and solutions. It allows you to reach crucial decision-makers at your target accounts, ensuring engagement occurs in the most appropriate context and timing. By leveraging media and technology, AccountBase connects businesses with their audience through Programmatic B2B efforts. As a division of GroupM, which stands as the largest media buying and technology conglomerate globally, AccountBase operates without any media ownership, allowing clients to engage on the premium media platforms that are most relevant to their needs. This approach enhances scalability and reach while facilitating page-level keyword targeting, utilizing industry-specific media, and employing AI to trigger digital behaviors. Campaigns can be monitored and adjusted in real-time, providing insights into account intent, relevant content, and optimal sales opportunities. The platform empowers users to engage with various stakeholders, navigate complex and non-linear sales processes, and effectively connect beyond the limitations of privacy regulations, CRM systems, and email boundaries, all while aligning marketing with sales efforts. By concentrating on high-potential accounts, businesses can maximize their return on investment and drive meaningful engagement.
Description
Select from our collection of tailored ABM playbooks to launch rapidly and enhance your outcomes. Develop a pipeline with active accounts and contacts that are ready to engage. Transfer warm leads to the sales team on a daily basis. Identify and engage with qualified accounts and contacts that are currently in the market. Utilize intent data to pinpoint companies likely to have an interest in your offerings. Boost brand visibility among qualified accounts within your target market through captivating graphics and impactful programmatic advertisements. Track potential buyers through ad interactions, website activity, and lead submissions. Subsequently, connect with them through direct mail, marketing emails, and social media campaigns. Foster alignment between sales and marketing efforts to engage effectively with your ideal audience. Enhance relationships with key individuals through LinkedIn connections, emails, and phone calls. By optimizing your engagement strategies, you can achieve up to five times more interactions and increase opportunity creation by 20%. This comprehensive approach ensures that you not only reach your targets but also build lasting connections with them.
API Access
Has API
API Access
Has API
Integrations
Gmail
HubSpot CRM
Microsoft 365
Salesforce
Salesloft
Slack
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$1,000 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
AccountBase
Founded
2018
Country
Denmark
Website
www.accountbase.com
Vendor Details
Company Name
Propensity
Website
www.propensity.com
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification