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Description

AccountBase, a product of GroupM, provides a technology platform based on IP that focuses on the effective management of programmatic B2B strategies and solutions. It allows you to reach crucial decision-makers at your target accounts, ensuring engagement occurs in the most appropriate context and timing. By leveraging media and technology, AccountBase connects businesses with their audience through Programmatic B2B efforts. As a division of GroupM, which stands as the largest media buying and technology conglomerate globally, AccountBase operates without any media ownership, allowing clients to engage on the premium media platforms that are most relevant to their needs. This approach enhances scalability and reach while facilitating page-level keyword targeting, utilizing industry-specific media, and employing AI to trigger digital behaviors. Campaigns can be monitored and adjusted in real-time, providing insights into account intent, relevant content, and optimal sales opportunities. The platform empowers users to engage with various stakeholders, navigate complex and non-linear sales processes, and effectively connect beyond the limitations of privacy regulations, CRM systems, and email boundaries, all while aligning marketing with sales efforts. By concentrating on high-potential accounts, businesses can maximize their return on investment and drive meaningful engagement.

Description

Through comprehensive and user-friendly account evaluations directly within Salesforce, this innovative tool provides a distinctive management perspective on performance metrics for all significant accounts, while empowering strategic account managers with an optimal environment to navigate the intricate process of long-term account growth. The exceptional features of ARPEDIO Account Management include: - Seamless integration with Salesforce - Insight into your key account health score with comparative analysis across accounts - Prompt identification of any deficiencies in account assessments, accompanied by clear, actionable recommendations - Flexibility to adapt to any specific terminology and methodology. Furthermore, this tool integrates with our broader Account-Based Selling Platform, which also encompasses resources for Relationship Mapping, White Space Analysis, and Opportunity Planning, thereby enhancing strategic engagement with clients.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Salesforce No 

Integrations

Salesforce Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$25 USD/user/month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

AccountBase

Founded

2018

Country

Denmark

Website

www.accountbase.com

Vendor Details

Company Name

ARPEDIO

Founded

2012

Country

Denmark

Website

arpedio.com

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization No 
Customer Segmentation No 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification No 

Product Features

Account Planning

Account Segmentation No 
Account Tracker No 
Annual Account Plan No 
Communication Matrix No 
Competitor Stacking No 
Dashboard No 
Performance Metrics No 
Relationship Mapping No 
Trend Monitoring No 
White Space Analysis No 

Org Chart

Collaboration No 
Data Import / Export No 
Drag & Drop No 
Interactive Elements No 
Photos / Images No 
Publishing / Sharing No 
Templates No 

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