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Description

Expand your audience and streamline your digital marketing efforts by accessing 22 integrated programmatic, search, and social advertising platforms all in one location. Why limit yourself to a single DSP when you can utilize 22? tdX provides access to over 22 top-tier programmatic, search, and social advertising tools designed to enhance performance and broaden your reach. Regardless of where your target audience is located online, our trade desk will assist you in connecting with them effectively, fostering sustainable growth for your enterprise. We navigate various channels and screens within a constantly changing communication landscape, offering strategic insights that empower brands to make well-informed choices regarding channel mix and budget distribution, thereby maximizing the effectiveness of media blends. Moreover, gain the benefit of unified reporting and tailored dashboards that provide clarity and detailed insights into the performance of your omnichannel campaigns, allowing for continual optimization and adjustment. This comprehensive approach ensures that your advertising efforts are not only efficient but also impactful in achieving your business goals.

Description

The Viant Advertising Cloud serves as a comprehensive suite of cloud-based tools designed to help marketers effectively target the most suitable buyers by utilizing valuable insights from premier data providers, facilitating omnichannel engagement, and assessing the contribution of advertising efforts to sales and other critical performance metrics (KPIs). Comprising three core applications, the Ad Cloud enables marketers to plan, implement, and evaluate their strategies within a unified set of people-centric solutions. Viant is committed to ensuring that brands can effortlessly oversee their campaigns without compromising transparency in their people-based advertising efforts. To support this commitment, we have integrated a variety of tools throughout the Ad Cloud, ensuring smooth workflows and clear visibility into advertising strategies and outcomes. Moreover, Viant provides direct access to the foundational technology that drives all applications within the Ad Cloud, reinforcing our dedication to empowering marketers with cutting-edge resources. This approach not only enhances campaign efficiency but also fosters trust and accountability in advertising practices.