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Average Ratings 8 Ratings

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features
design
support

Description

Effectively overseeing your sales pipeline is crucial for any organization. By monitoring the stage of each prospect within the pipeline and the activities conducted, you gain a structured view of your sales team's efficiency. Our lead generation tool enables you to pinpoint which companies visit your website and when. This lead data can seamlessly integrate into your sales workflows within our platform. Create and send marketing campaigns across multiple channels that resonate with your customers on a personal level. Understanding the origins and pathways of visitors on your site is essential for profiling your customer demographics. Whether they arrive via email, links, or search engines, our tracking features allow you to determine the most effective channel. Serve both B2C and B2B clients through a unified solution, eliminating the need for disparate systems, processes, and reports. By centralizing these elements, you not only streamline operations but also enhance your strategic marketing efforts.

Description

Salesforce Marketing Cloud Account Engagement, previously known as Pardot, stands out as the preferred solution for enhancing B2B marketing automation, eliminating the necessity for intricate IT or development support. This platform is tailored to empower users in generating high-quality leads and ensuring a steady flow of opportunities, ultimately enhancing profitability. Its comprehensive interface is packed with features such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, as well as Website Visitor Tracking. By employing this tool, businesses can forge enduring relationships with customers through scalable and personalized outreach while fostering alignment with sales and customer service teams. Users can create dynamic, customized emails and landing pages with mere clicks instead of coding, streamlining the process significantly. Additionally, sales representatives gain complete transparency into prospect engagement, facilitating an effortless transfer of leads to maximize conversion rates.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Aprimo No 
BriteVerify No 
Contently No 
Curata No 
Domo No 
Driftrock No 
Facebook No 
GoodData.AI No 
Gravity Forms No 
Hushly No 
ON24 No 
Opensense No 
Solodev CMS No 
SplashBI No 
SpotMe No 
StarfishETL No 
X (Twitter) No 
ZoomInfo Chat No 

Integrations

Aprimo Yes 
BriteVerify Yes 
Contently Yes 
Curata Yes 
Domo Yes 
Driftrock Yes 
Facebook Yes 
GoodData.AI Yes 
Gravity Forms Yes 
Hushly Yes 
ON24 Yes 
Opensense Yes 
Solodev CMS Yes 
SplashBI Yes 
SpotMe Yes 
StarfishETL Yes 
X (Twitter) Yes 
ZoomInfo Chat Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

$1000.00/month/user
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

APTANIA

Country

United Kingdom

Website

www.aptania.com

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/marketing/b2b-automation/

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance No 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Landing Page

A/B Testing No 
Analytics Yes 
Drag & Drop No 
Form Creation No 
Real Time Editing No 
Responsive No 
SEO Management No 
Templates Yes 

Lead Management

Activity Tracking Yes 
Campaign Management Yes 
Lead Capture Yes 
Lead Distribution Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management Yes 
Prospecting Tools Yes 
Source Tracking Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing Yes 
Segmentation No 
Social Marketing Yes 
Website Visitor Tracking Yes 

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