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Description
We utilize artificial intelligence to gather and interpret data, transforming it into user-friendly dashboards that enhance your sales potential. This innovative service enables a more streamlined and user-friendly approach to conducting business. Daily, category managers and e-commerce entrepreneurs encounter numerous challenges. Our solutions can facilitate quicker and more efficient problem-solving. For instance, if you spot an error in a product listing on one platform, it often requires a tedious manual review of all other listings. Our tool can automatically identify discrepancies across all platforms and indicate where additional inaccuracies may exist. By evaluating the Data Comparison Criteria (DCC) of product listings for specific items across various sites, you can benchmark your performance against your competitors. Additionally, tracking competitors’ new launches, pricing strategies, and promotional activities can be time-consuming. Our service allows you to effortlessly monitor newly introduced products and their pricing from competitors, enabling you to make informed comparisons. Furthermore, it helps you evaluate the competitiveness of your pricing strategy in relation to the market average, ensuring you maintain a strong position in the industry. This way, you can focus on growing your business rather than getting bogged down by administrative tasks.
Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
API Access
Has API
No
API Access
Has API
No
Integrations
Amazon
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
24TTL
Country
Netherlands
Website
24ttl.net/en/24orm
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Product Features
Product Features
Brand Management
Approval Process Control
No
Artwork Management
No
Asset Management
No
Change Management
No
Fulfillment Distribution
No
Project Management
No
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
No
Budgeting & Forecasting
No
Claims Management
No
Competitor Analysis
Yes
Compliance Management
No
Customer Management
No
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No
