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Description

Discover the insights you require with ease. 20|20 stands out as a distinctive research firm. Our exceptional range of in-house solutions and strategies, meticulously crafted by our skilled team, ensures that obtaining impactful insights and rich consumer narratives is a smarter, quicker, and simpler process. Our core belief in being smarter, faster, and easier permeates every aspect of our research. As a pivotal part of the Schlesinger Group, 20|20 Research is recognized as a leader and innovator in qualitative market research. With over three decades of expertise, we have pioneered methods and tools that are utilized globally for qualitative and hybrid research endeavors, providing an unparalleled blend of in-house research capabilities and proprietary technology. We are motivated by the principle that research should be straightforward and accessible, and our streamlined solutions yield timely insights that empower decision-makers to advance confidently and stimulate growth. Thus, we are committed to transforming the research landscape to better serve our clients' needs.

Description

Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

20|20 Research

Founded

1986

Country

United States

Website

www.2020research.com/software-solutions/

Vendor Details

Company Name

Eyezag

Country

Germany

Website

eyezag.com/eye-tracking/

Product Features

Product Features

Alternatives

Alternatives

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