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Description
Discover the insights you require with ease. 20|20 stands out as a distinctive research firm. Our exceptional range of in-house solutions and strategies, meticulously crafted by our skilled team, ensures that obtaining impactful insights and rich consumer narratives is a smarter, quicker, and simpler process. Our core belief in being smarter, faster, and easier permeates every aspect of our research. As a pivotal part of the Schlesinger Group, 20|20 Research is recognized as a leader and innovator in qualitative market research. With over three decades of expertise, we have pioneered methods and tools that are utilized globally for qualitative and hybrid research endeavors, providing an unparalleled blend of in-house research capabilities and proprietary technology. We are motivated by the principle that research should be straightforward and accessible, and our streamlined solutions yield timely insights that empower decision-makers to advance confidently and stimulate growth. Thus, we are committed to transforming the research landscape to better serve our clients' needs.
Description
Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.
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Free Trial
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Free Version
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Pricing Details
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Free Trial
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Free Version
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Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
20|20 Research
Founded
1986
Country
United States
Website
www.2020research.com/software-solutions/
Vendor Details
Company Name
Eyezag
Country
Germany
Website
eyezag.com/eye-tracking/