Average Ratings 2 Ratings

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Average Ratings 0 Ratings

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Description

Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.

Description

Illuma operates as a company specializing in contextual technology, utilizing contextual-AI to improve the effectiveness of digital advertising strategies and content monetization efforts. Its innovative real-time scaling technology allows brands and agencies to optimize their campaign outcomes without dependence on third-party cookies, providing privacy-conscious alternatives. For broadcasters, publishers, and online platforms, Illuma systematically organizes, classifies, and categorizes inventory for commercial activation, which not only enhances contextual accuracy but also enriches the user experience while generating new revenue opportunities through live campaign adjustments. Furthermore, it broadens first-party audience engagement and fine-tunes efforts towards client KPIs by targeting high-quality content with remarkable precision. Clients have praised Illuma's sophisticated contextual segments for yielding impressive results, reporting notable enhancements in both campaign performance and conversion rates, demonstrating the effectiveness of their approach. Ultimately, Illuma's strategies show a commitment to evolving advertising methodologies while prioritizing user privacy and satisfaction.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon No 
Equativ No 
PubMatic No 
Salesforce No 
The Trade Desk No 

Integrations

Amazon Yes 
Equativ Yes 
PubMatic Yes 
Salesforce Yes 
The Trade Desk Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

1plusX GmbH

Founded

2014

Country

Switzerland

Website

www.1plusx.com

Vendor Details

Company Name

Illuma

Founded

2015

Country

United Kingdom

Website

www.weareilluma.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization No 
Predictive Modeling Yes 

Data Management Platforms (DMP)

Ad Network Integration Yes 
Analytics / ROI Tracking Yes 
Audience Targeting Yes 
Behavioral Analytics Yes 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer Yes 
Data Classification Yes 
Data Visualization Yes 

Predictive Analytics

AI / Machine Learning Yes 
Benchmarking No 
Data Blending Yes 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

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