BrainStorm is a behavior-driven software adoption and workforce enablement platform for organizations seeking to increase the value of their AI and enterprise technology investments. Rather than focusing solely on course completion, the platform is designed to measure and reinforce changes in how employees actually use technology in their daily workflows. Its ADOPT framework organizes adoption into Awareness, Desire, Orientation, Participation, and Transformation, providing a structured path from introducing a change to making the new behavior routine. Adaptive workflows can tailor learning based on factors such as employee role, hire date, learning preferences, survey responses, email engagement, and content completion. BrainStorm can engage users through channels including email, Microsoft Teams, and its end-user portal, allowing adoption programs to reach employees within familiar environments. Organizations can use surveys, branching logic, communications, events, and personalized learning paths to continually adjust programs according to user behavior. Reporting covers software adoption, content performance, user interactions, communications, monthly active usage, and individual user performance, with drill-down and export capabilities. BrainStorm also provides content packs for technologies and topics including ChatGPT, Claude, Microsoft 365 Copilot, Google Workspace, Microsoft 365, AI productivity, AI security, and security awareness. The platform can be used by enterprises for employee adoption and change management as well as by software vendors seeking to improve customer onboarding, product adoption, retention, and education.