Palm could use the B in Be in rename their flagship product 'the Balm' and they could use such trendy phrases as: 'it's the balm of your digital world' 'balm is the beat-all of all your needs' 'with a palm and balm the uses are endless!' everyone knows that they've just overused the word Palm and now it's common everyday blah.. it doesn't cull out a "what is that" anymore.