Dor is an innovative battery-powered people counter that utilizes thermal sensing technology to assist retailers in analyzing customer foot traffic, identifying peak shopping times, measuring conversion rates, and assessing the impact of marketing strategies. The device's easy-to-install peel-and-stick sensor requires no connection to in-store networks, ensuring precise visitor counts through advanced thermal technology and machine-learning algorithms. It syncs data to a cloud-based analytics platform on an hourly basis, providing valuable insights through a user-friendly dashboard that is available on both web and mobile devices. Additionally, with capabilities such as POS integration, API access, and an unlimited number of user seats, Dor empowers retailers to optimize their staffing, assess the effectiveness of their marketing initiatives, and significantly improve the overall performance of their stores. This comprehensive tool ultimately enhances the decision-making process, allowing businesses to stay competitive in a rapidly changing retail landscape.