Best Value Selling Tools in Europe

Your prospects and sales team will benefit from a guided selling journey. Each module of the Zebra platform is part of a larger strategy that guides your team to the prospects or customers where your solution offers the greatest value. Zebra Scoring is a unique method to identify potential opportunities early and throughout the sales process. Do you have a measurable prioritization process that determines which resources are needed, such as solution and demonstration specialists, access to R&D, and executive management? Are your VoC's able to quantify and organize all the ways your solution creates value. Guided selling allows reps to understand and talk about strategic deals like they have closed them. How often do you use a business case? Is it inclusive of total cost of ownership and ROI calculated based on your VOC? Create a business case together with prospects in Zebra. Buyers and sellers are guided through the creation of a mutually agreed upon business plan.

Foster systematic growth and build trusted relationships by employing consultative sales strategies. Together with your clients, you can evaluate the present situation across multiple dimensions, collaborate toward a shared vision, and effectively illustrate the value gained over time. This approach is particularly beneficial for coaches, consultants, marketing professionals, account managers, and sales teams. A significant obstacle to gaining commitment is the lack of a clear vision regarding necessary improvements. Evalinator’s benchmarking and analytical tools help unify interested stakeholders around a shared understanding, facilitating impactful discussions. Whether you're developing your own strategic plans or collaborating with a client, it's essential to create a cooperative action plan that aligns with the desired vision. Evalinator’s goal-setting and progress tracking features not only make advancements enjoyable but also imbue them with purpose. By leveraging these tools, you can enhance accountability and ensure that everyone involved remains aligned and motivated throughout the process.

Csmart CVM is an innovative platform powered by artificial intelligence, designed to help telecom operators and businesses enhance customer lifetime value through personalized and data-driven engagement strategies. By utilizing AI and machine learning analytics, as well as generative AI, it analyzes customer behavior, anticipates their needs, and provides customized promotions, loyalty incentives, and content delivery through various channels such as WhatsApp, email, and SMS. The platform boasts several key features: - Engaging rewards and gamification strategies to improve customer retention. - Omnichannel marketing campaigns that offer personalized deals. - Behavioral intelligence that allows for effective predictive targeting. - Campaign precision achieved through insights driven by AI. - Configurable loyalty programs tailored to meet individual customer requirements. With its ability to seamlessly integrate with existing CRM and BSS systems, Csmart CVM reshapes marketing efforts into a powerful revenue-generating engine, thereby enhancing customer engagement, lowering churn rates, and fostering sustainable business growth. Furthermore, this transformation not only increases profitability but also ensures that businesses remain competitive in an ever-evolving market landscape.

Value Viewpoint is an engagement platform focused on value that streamlines the process of generating business cases, crafting ROI narratives, and facilitating outreach based on benchmarks throughout the entire sales process. Sales representatives can quickly create customized, concise executive reports that address the specific challenges faced by prospects, which can enhance response rates by as much as 400% and reduce the length of sales cycles by an average of 60%. Additionally, these brief case studies can be effortlessly transformed into comprehensive collaborative value assessments alongside customers. The platform operates through a straightforward three-step process that includes data input, AI-driven ROI analysis, and the generation of executive reports, all while supporting functions such as industry research, benchmark evaluations, financial modeling, hypothesis-driven exploration, business process optimization, and the design of visually appealing reports in one cohesive interface. By harnessing six essential capabilities, Value Viewpoint not only accelerates the conversion process but also fosters trust through data-driven insights, enhances deal sizes by showcasing the costs of alternative solutions, and sets offerings apart with distinct value propositions. Ultimately, this holistic approach empowers sales teams to engage more effectively and efficiently with potential clients.

Qarar is a collaborative platform powered by AI that allows teams to swiftly create CFO-ready business cases using tailored templates, established assumptions, and an interface that eliminates the need for spreadsheets. This tool automates the modeling of ROI and cost benefits, offers structured frameworks for articulating value propositions, and facilitates the real-time evaluation and comparison of various scenarios. Aimed at centralizing all workflows related to business cases, Qarar organizes assumptions, financial data, and narrative justifications to ensure uniformity across all proposals while preserving the organization’s knowledge as team members transition. It features integrated sales enablement tools that enhance the development of refined, investor-quality documents that include charts, executive summaries, and analyses tailored to stakeholders. Additionally, Qarar provides version control and portfolio management capabilities, enabling the CFO's office to efficiently track, compare, and approve multiple business cases simultaneously. With its user-friendly interface and comprehensive features, Qarar not only improves efficiency but also fosters collaboration among team members.

Enhance your healthcare professional (HCP) engagements and streamline your commercial processes using a comprehensive Super App designed for edetailing and closed-loop marketing, covering everything from content distribution and sample management to compliant, multi-channel communication. By closing the feedback loop in both marketing and sales efforts, you can significantly boost operational effectiveness. This all-encompassing solution empowers you to implement your strategic initiatives. Improve your interactions with HCPs and foster deeper customer connections through customized, targeted content. With cutting-edge technology available at your fingertips—whether you’re at home, in the office, or on the move—you can seamlessly integrate your commercial operations. Pitcher provides various pathways and functionalities, specifically tailored to meet the unique needs and demands of commercial representatives, medical science liaisons (MSLs), or key account managers (KAMs), ensuring that each role is supported effectively. The flexibility offered by this Super App positions you to adapt and thrive in an ever-evolving market landscape.

Enhance the effectiveness of your go-to-market strategy by integrating customer value at every stage of the new product launch. Develop engaging Value Models that measure and illustrate the customer benefits of your offerings. Accelerate your sales momentum by utilizing digital Value Stories during the entire B2B sales process. Assess and relay the significance of your solution throughout the account management journey. LeveragePoint serves as a cloud solution that synchronizes product, pricing, marketing, and sales divisions around value by fostering collaboration on interactive, digital Value Propositions. By effectively articulating the quantified advantages of their products from the initial engagement, B2B sales teams can achieve increased profitability, enhance their success rates, and shorten the sales cycle for both new and existing offerings. Equip sales representatives with the confidence to engage customers by focusing on pertinent business challenges, demonstrating financial outcomes, and providing access to top-tier content tailored for the customer. This approach not only boosts sales performance but also fosters stronger relationships between teams and clients.

Aomni serves as an innovative AI-driven sales assistant that eliminates the burdensome manual tasks hindering the efficiency of sales teams. By automating routine sales functions such as account research, content generation, and data entry, it utilizes AI tailored to each customer’s distinct business needs. This automation empowers sales representatives to concentrate on more valuable selling activities that enhance deal closure and boost revenue growth. Specifically crafted for strategic B2B sales teams targeting enterprise and mid-market clients, Aomni equips an AI assistant with knowledge about customers' products, services, and methodologies, effectively optimizing their current workflows. This integration offers customized productivity enhancements by functioning as a digital extension of the sales team. Notable features include automated account intelligence, refined sales messaging, and the creation of bespoke marketing materials. With Aomni, sales teams can experience a significant reduction in time spent on mundane tasks, ultimately leading to improved performance and increased sales efficacy.

Fluint is an innovative platform powered by AI that accelerates deal-making by eliminating mid-funnel delays through the creation of customized, account-specific documents—such as business cases, executive summaries, mutual action plans, post-demo emails, and MEDDICC notes—in less than a minute, all articulated in the preferred language of each client. It features a collection of effective frameworks or allows for the upload of custom content, seamlessly integrating call transcripts, meeting notes, and CRM information to produce rich, contextual documents while automatically identifying gaps in discovery. The platform updates living documents with fresh insights and offers a shared deal room for champions through branded workspaces, promoting collaboration. Sellers can engage multiple stakeholders, preserve institutional knowledge, and enhance their messaging with features like redlining and version control, while revenue operations and leadership teams benefit from real-time insights into the health of deals and consistency in execution. Trusted by over 500 organizations and recognized for contributing more than $250 million in closed-won revenue, Fluint boasts a simple integration process that avoids extensive setup requirements. This effectiveness in streamlining processes makes it a preferred tool for sales teams looking to optimize their performance.

Symbe is an innovative platform designed for business cases that allows sales professionals focused on delivering value to swiftly craft compelling business cases through a user-friendly, enterprise-grade interface. This platform streamlines the generation of standardized, data-informed templates that address buyer requirements, highlight critical issues, and detail the potential costs of inaction to instill a sense of urgency. By ensuring that solutions are aligned with customer priorities from the outset and equipping advocates with concise, shareable cases suitable for stakeholders ranging from finance to executive leadership, Symbe enhances the efficiency of sales cycles and increases success rates while maintaining a robust pipeline. Additionally, its integrated analytics and collaboration tools promote the adoption of best practices across sales representatives, and the platform's SOC 2 Type II certification alongside GDPR adherence guarantees a secure and scalable implementation for teams operating on a global scale. Furthermore, this combination of features fosters a more strategic approach to sales, ultimately driving better business outcomes.

Shark Finesse is a cutting-edge platform powered by AI that streamlines and standardizes the process of creating, managing, and delivering business cases focused on customer needs throughout the sales cycle. At the heart of its functionality is the SharkSense AI engine, which facilitates value engineering by establishing connections between your solutions and customer objectives, while also leading collaborative sessions that enhance both clarity and efficiency in developing business cases. As an enterprise-ready cloud application, it features a user-friendly web interface that supports marketing, pre-sales, sales, and customer success teams in real-time across various devices, including desktop, tablet, and mobile, and it remains functional even without an internet connection, ensuring that discussions with customers emphasize measurable ROI instead of getting bogged down with spreadsheets. Moreover, the platform organizes your product catalogs, financial calculators, and industry-specific templates, includes a comprehensive library of benefit frameworks, and produces outputs that are compatible with popular software like Microsoft Office, Google Workspace, and OpenOffice, ultimately making it an indispensable tool for driving customer engagement and value realization. This holistic approach not only enhances productivity but also empowers teams to focus on what truly matters—delivering results that resonate with clients.

Ibbaka serves as a Customer Value Management platform designed to equip B2B SaaS teams with the tools needed to secure larger deals, improve customer retention, and establish pricing that accurately represents the value of their products. Central to its functionality is the Value Model Generation Agent, which harnesses AI to create and verify a custom value model derived from customer interviews, existing datasets, and synthetic benchmarks. This model collaborates with pricing agents and expert insights to become the definitive reference for testing and enhancing pricing strategies. Subsequently, Ibbaka consolidates value and pricing information into interactive dashboards and compelling “value stories” that empower sales teams to showcase measurable ROI to potential clients, while customer success teams utilize robust, results-oriented dashboards to minimize churn and elevate renewal rates. As a flexible, data-driven solution, Ibbaka guarantees that every discussion is backed by concrete evidence, each pricing decision mirrors customer value, and every renewal feels effortless. In this way, it streamlines the entire customer engagement process, fostering stronger relationships and driving sustainable growth.

Ecosystems is the leading software-as-a-service (SaaS) platform for collaborative customer value management. From sales to customer success, providers leverage Ecosystems to quantify and align with customers on the business value being delivered. Through AI-driven analytics and integrations like Salesforce, Microsoft Dynamics, Gainsight, and HubSpot, individual value conversations are transformed into a centralized cloud asset for improved decisions throughout the organization. Visit our website to learn how leading companies like Google Cloud, Palo Alto Networks, and ServiceNow use Ecosystems.

The ultimate revenue enablement solution your organization requires to connect with buyers, equip sellers, assess value, and consistently enhance performance is here. Achieve scalable and reliable revenue growth with a platform that is adaptable, intelligent, and efficient. Mediafly Revenue360 stands out as the premier revenue enablement platform utilized by teams in the market to strategize, forecast, mentor, and engage effectively. Leverage our extensive knowledge across diverse revenue-related challenges—all through the ease of a unified partner. You have the flexibility to select any individual offerings or integrate multiple solutions tailored to your success. Experience the power of our unique Energy Score, specifically designed for your needs, which evaluates and forecasts results. Gain clarity on where to focus your efforts and allocate resources, ensuring that your team is on the quickest, most reliable route to achieving consistent revenue growth while staying ahead of the competition.

Prezentor users have increased their sales dialogue and buyer engagement with high margins. Presentor users increase their sales in meetings immediately. Customers who are happier with Prezentor stay longer. Learn why marketing and sales organizations around the globe choose Prezentor to transform their sales. Individuals and teams who want to streamline and align content and have a more personal and engaging sales conversation. Use shared, central content. Personalized selling experiences that are guided with usage and buying intent insights. Fully integrated sales process with personalized, guided sales processes that take full advantage of buying and usage insights. The Prezentor's sales playbook turns all your sales documents into interactive, high-selling presentations. We also set up your content management platform so that your sales team can get to work quickly.

ValueCloud® offers a robust framework and repository designed to store and analyze critical customer value information, transforming it into actionable insights and valuable assets that can be utilized by various teams within the organization, including product managers, marketers, sales personnel, value engineers, professional services, and customer success teams. Understanding customer value is essential and represents the next necessary advancement in Customer Relationship Management, as authentic relationships with customers hinge entirely on the perceived value offered. However, existing CRM systems and other business platforms lack the functionality needed for effective customer value management. We assert that any organization aiming to transition to higher value and higher margin business models must treat customer value as a crucial strategic asset, which will not only foster competitive differentiation but also enrich discussions, establish trusted advisor relationships, and ultimately drive improved business outcomes. A focus on customer value management will enable companies to navigate the complexities of modern markets more effectively.

ValueCore empowers revenue teams to showcase their product’s value through AI-enhanced, interactive ROI storytelling tools that go beyond traditional calculators. It converts your existing ROI models, discovery questions, and sales content into sleek, intuitive apps that help reps quantify pain points and demonstrate business impact with compelling visuals. This approach improves sales productivity by enabling smarter discovery and more persuasive conversations, allowing teams to win faster and protect margins. ValueCore supports marketing teams by embedding personalized value stories into inbound and outbound campaigns, boosting demand generation with relevant, data-driven content. Customer success teams also benefit by creating dynamic QBRs that highlight realized value, helping defend renewals and drive expansion. The platform offers detailed analytics to track the effectiveness of value messaging and identify areas for improvement. Trusted by sales leaders, ValueCore fosters alignment across sales, marketing, and customer success around a unified value story. Its AI-powered capabilities make it easier to scale what top reps do best and turn value selling into a sustainable advantage.

Minoa is a platform designed specifically for B2B SaaS companies, enabling them to effectively communicate their value, create optimized deals, and enhance their revenue capabilities. By facilitating closer collaboration between teams and their customers, it ensures that revenue potential is fully realized. Engage with your prospects to develop compelling value cases that resonate with their needs. This approach not only accelerates the sales process but also boosts conversion rates through efficient value discussions. With Minoa, you can help customers uncover the complete value of your offerings while easily crafting adaptable deals that receive swift approvals. The platform offers a comprehensive product catalog, serving as a reliable source for all feature-related and pricing information. Make well-informed pricing choices backed by real-time monetization analytics. Additionally, Minoa provides a modern price book that simplifies discounting guidance, empowering your sales team to make strategic decisions. Ultimately, Minoa transforms how companies approach sales by ensuring that every step is grounded in value and collaboration.

Spotlight.ai serves as a cutting-edge, autonomous platform for executing deals, effectively converting sales pipelines into self-managing revenue systems by capturing, evaluating, and moving forward with each opportunity without the necessity for human oversight. This innovative tool listens to and extracts organized information from various communication channels including calls on platforms like Zoom and Teams, emails, and entries from CRM systems; it also verifies the status of deals and assesses associated risks while performing a comprehensive MEDDICC qualification to pinpoint key stakeholders such as champions and economic buyers. The AI-driven agents within the platform create data-supported business cases, presentation decks, and actionable next steps, seamlessly integrating precise, metrics-based updates into Salesforce while conducting effortless deal reviews that feature predictive analytics and key performance indicators. By consistently mapping the interconnections between pipeline actions, deal information, and team contributions, Spotlight.ai ensures optimal data integrity, automates the progression of opportunities through various stages, and identifies significant gaps that sales representatives need to address, ultimately enhancing overall efficiency and effectiveness in the sales process. This level of automation not only streamlines workflows but also empowers teams to focus on strategic decision-making and relationship-building, driving greater success in closing deals.

Cuvama is an innovative platform designed for customer value discovery and value selling, aiding B2B teams in transitioning from merely pitching products to emphasizing measurable business outcomes. It encapsulates your distinctive value proposition within a dynamic framework guided by experts, empowering every seller to conduct real-time, collaborative discovery sessions that connect specific customer challenges to quantifiable results. By utilizing interactive, customer-focused business cases, teams can collaboratively create ROI models, make on-the-fly adjustments to their assumptions, and integrate value discussions throughout the entire sales process. In contrast to traditional static guides or isolated calculators, Cuvama functions during live conversations, providing contextual prompts, automatically linking pain points to corresponding benefits, and ensuring smooth transitions to customer success teams to reinforce the value delivered. The platform is structured around five essential steps, capturing organizational knowledge, highlighting best practices, and consistently refining messaging based on the outcomes of various deals. This continuous improvement not only enhances the effectiveness of sales teams but also fosters a deeper understanding of customer needs and expectations.

The ROI Shop offers an engaging and user-friendly value-selling application aimed at assisting sales teams in replacing traditional spreadsheets with dynamic calculators that effectively illustrate the concrete business benefits of their products. With a guided, sequential interface, representatives can swiftly create persuasive business cases, utilizing customizable designs and templates tailored for various industries, including B2B SaaS, sales enablement, HR/HCM, fintech, manufacturing, and healthcare. These versatile calculators tackle prevalent challenges while fostering outcome-oriented discussions that boost win rates, enhance the confidence of sellers, qualify authentic opportunities, and set them apart from their competitors. By integrating videos, emphasizing essential quotes, linking to relevant content, and incorporating discovery questions directly into presentations, sellers can effectively engage their audience and enhance the overall presentation experience. This innovative approach not only streamlines the sales process but also empowers teams to communicate their value proposition more clearly and effectively.

Xfactor.io GrowthAI serves as an integrated go-to-market operating system that employs advanced, interconnected growth frameworks to address unpredictable revenue performance by pinpointing, averting, alleviating, and resolving obstacles to growth. The system consists of two primary modules designed to equip sales representatives with the tools to automate value assessments, streamline proposal generation, and align discussions with quantifiable business impacts on a large scale; it also provides a centralized source of truth for precise revenue forecasts, strategic planning, and necessary corrective measures. By enhancing revenue predictability, sales effectiveness, and overall growth strategies, the platform offers continuous insights into the revenue cycle, identifies root causes of data quality problems, and utilizes predictive analytics to evaluate the feasibility of targets and risks involved. Furthermore, it employs AI-driven segmentation to establish optimal customer profiles, conducts automated simulations of planning scenarios, and enables agile resource distribution to maximize high-performance opportunities. This comprehensive approach ensures that businesses can adapt swiftly to changes in the market and maintain a competitive edge.

ROI-Calc is a comprehensive set of personalized online calculators for ROI and TCO, designed to facilitate sales by showcasing the quantifiable business advantages of your offerings. These calculators quickly convert user data into practical insights and customized suggestions, produce branded PDF reports and business cases featuring clear impact metrics, and encourage next steps or calls to action. Users can investigate various scenarios, store their results, and share them effortlessly through email, Zoom, or offline on any device without needing extra software. The intuitive interface navigates users through straightforward, precise questions, highlights cost reductions and efficiency improvements, and builds trust through easy-to-understand metrics displayed in your brand’s colors and logos. By presenting results in a clear and engaging manner, along with providing decision-support tools, ROI-Calc not only speeds up the sales process but also enhances lead qualification, making it easier for marketing and sales teams to illustrate ROI, engage potential clients, and ultimately close more deals. Furthermore, the platform’s user-friendly design ensures that even those without a technical background can effectively utilize the tools to maximize their business potential.

Mainstay’s comprehensive Advisor Value Platform presents a cohesive array of marketing, sales, and customer success solutions aimed at quantifying and conveying the value of your offerings throughout the customer journey. The Marketing Value Advisor features a self-service ROI and assessment tool that seamlessly integrates with marketing automation systems and allows for a custom-branded user interface, facilitating the generation of high-quality leads through interactive calculators. The Sales Value Advisor leverages decades of expertise in value engineering by transitioning to the cloud, thereby streamlining value selling and support for global direct and channel teams through the automation of customer-specific business impact assessments. Meanwhile, the Customer Success Value Advisor enhances and automates quarterly business reviews with reports focused on value realization, effectively measuring and communicating the actual benefits to boost adoption, satisfaction, and retention. This holistic approach ensures that every phase of the customer lifecycle is supported with precise tools designed to drive measurable outcomes.

Enablism is an innovative SaaS platform designed for lead conversion and pre-sales enhancement, replacing outdated static spreadsheets and presentations with dynamic calculators, assessments, and solution explorers that clearly demonstrate value, resonate with buyers, and speed up deal closures. It features fully customizable growth and revenue calculators, engaging maturity assessments, and solution explorers that can be easily embedded using a single line of code, integrating perfectly with popular CRMs like HubSpot. By utilizing these advanced tools, businesses can convert a greater number of visitors into qualified leads, reduce their sales cycles by up to 40%, and experience conversion rates that are up to three times higher, all while gaining valuable insights into prospect needs and engagement behaviors. The platform's adaptability allows it to align with any brand or product, automatically qualifying and educating prospects in real time, providing actionable insights to help teams prioritize the most promising leads. Additionally, it offers expert consulting services for the development of tailored calculators and the implementation of assessments, ensuring that each client's unique needs are met effectively. This holistic approach empowers businesses to enhance their sales strategies and ultimately drive growth.