Best User Research Software for Snowflake

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

CX and design teams collaborate to outline customer journeys, unifying insights and data for better understanding. TheyDo facilitates the alignment of business strategy, planning, and execution around these journeys. With the help of Journey AI, organizations can transform research findings into high-quality customer experiences. Achieve consensus among team members by establishing a defined journey hierarchy and a standardized taxonomy. Define your business objectives and demonstrate how addressing significant opportunities within these journeys can yield substantial results. Many companies contend with numerous journeys that collectively shape the customer experience, and Journey AI efficiently organizes them. By embedding journeys into the core of operations, businesses can maintain a consistent approach. In a landscape where everything seems critical, clarity becomes essential. TheyDo is instrumental in identifying key customer requirements, enabling teams to monitor their efforts and collaboratively enhance metrics such as NPS and CSAT. Integrate your entire organization using SSO, ensuring that every department can engage effectively with the customer journey framework. As you uncover previously hidden opportunities, we provide three straightforward plans to support your initiatives. This structured approach not only streamlines operations but also fosters a culture of shared understanding and collaboration across all levels of the organization.

A vast reservoir of potential lies within the comprehensive data of user behavior on websites, and Convizit brings it to your fingertips. This platform seamlessly provides you with a complete, contextually enriched, and organized stream of user activity data without any hassle. After implementing the Convizit snippet on your site, you won't have to worry about configurations, pixels, or manual event setups, regardless of how frequently the website evolves. Convizit intuitively grasps the context surrounding each user interaction, continuously generating a data flow that is pre-named, tagged, and structured for your convenience. You can receive this ready-to-use data stream directly into your data warehouse or through an API, significantly boosting your data science, business intelligence, and personalization efforts. To enhance your website's business performance, acquiring comprehensive user behavior data is essential, yet obtaining even a small portion of this information can be incredibly labor-intensive in today’s landscape. By leveraging Convizit’s capabilities, you can unlock insights that were previously out of reach.

UX researchers and designers often find themselves dedicating countless hours each week to manually handling tasks like sending emails, coordinating calendars, purchasing gift cards, and managing disorganized spreadsheets, all for the purpose of engaging with users. Rally simplifies the research process by automating outreach efforts, scheduling tasks, and managing incentives efficiently. By eliminating the burdensome manual recruitment work, you can concentrate on what truly counts: conducting impactful research. With Rally, all your participants and studies are organized in one place, and you are alerted when participants qualify for new studies, making it effortless to initiate your next research project with assurance. You can establish templates for various outreach types and schedule and sequence emails seamlessly. The platform also incorporates screeners with skip logic and auto-qualification to swiftly identify the most suitable participants. Furthermore, it features team scheduling that dynamically adjusts your availability and accommodates moderators and observers effectively. In addition, managing incentives becomes a breeze, ensuring that both you and your participants can easily navigate the process of claiming rewards. Ultimately, Rally transforms the research landscape, allowing you to invest more time in valuable insights and less in administrative tasks.

Merlin facilitates customer interviews on your behalf, transforming responses into meaningful and actionable reports. By asking tailored questions and providing personalized follow-ups based on prior answers, Merlin gathers more profound insights. Each session's key highlights are distilled to save you valuable hours weekly. To give you a comprehensive overview, Merlin tags recurring themes and categorizes data types. Furthermore, Merlin analyzes interviews in real time, identifying and ranking trends to support your decision-making process. Users have the flexibility to toggle between text and Merlin's advanced AI voice mode whenever needed. Seamlessly integrating with your existing tools, Merlin streamlines the workflow for your team. It also automatically organizes your users into essential personas, allowing you to manipulate and analyze the data according to those segments. This adaptability ensures that you can effectively address the unique needs of each user group.